Americans unhappy about the results of last week’s presidential election are urging consumers to boycott stores that carry products with the Trump brand, including Ivanka Trump’s clothing and accessories line.
According to New York Magazine, the movement — coined #GrabYourWallet — was spearheaded by technology-and-media-marketing specialist Shannon Coulter.
Nearly 50 companies are included on the boycott list, among them:
- Macy’s
- Nordstrom
- Bloomingdale’s
- Amazon
- 6pm.com
- Bed, Bath & Beyond
- Wayfair
- Zappos
- TJ Maxx
- Overstock.com
The stores included on the boycott list sell a variety of Trump-branded items, including perfume, purses, clothing and shoes, wine, home furnishings, hotels and condos.
There are also a handful of businesses on the #GrabYourWallet boycott list that are identified as “companies to consider boycotting” because of their endorsement or support of Trump, or their perceived attempts to “normalize” him.
Here are just a few companies that anti-Trumpers are urging Americans to consider boycotting:
- People magazine
- Yuengling Beer
- Hobby Lobby
- Forbes.com
- New Balance
- NASCAR
- Jenny Craig
According to Fast Company, the boycott is still in its infancy but might already be having an impact. Recent ShopRunner data reveals that consumer “interest” in the Ivanka Trump Collection has plummeted “54 percent since the #GrabYourWallet boycott campaign began,” says Fast Company.
New York magazine says Shoes.com recently ditched Trump products after the retailer was included on the original boycott list.
Macy’s stopped selling Trump’s menswear line — which it had sold since 2004 — in the summer of 2015, after the then Republican candidate for president described Mexican immigrants as rapists and murderers, Fortune reports.
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