1. The third time was a charm
Founder of the Hershey Co., Milton Snavely Hershey, was born in 1857 in Derry Church, Pennsylvania, a city now known as Hershey. He became fascinated with chocolate-making after he attended the Chicago World’s Fair in 1893. He worked for years to perfect a recipe for milk chocolate, something the Swiss had kept a closely guarded secret.
Hershey failed at two businesses before he started the successful Lancaster Caramel Co. and its trademarked line of Crystal A caramels. The Hershey Chocolate Co. was a subsidiary of the caramel company. He sold the parent company in 1900 for $1 million so he could concentrate on chocolate-making.