The 25 Most Hilariously Bad Business Names Ever

With so many options, how did the people who came up with these company and product names get it so wrong?

raised browsanneberg / Shutterstock.com

It’s amazing how many bad ideas actually turn into business brands.

These are the company or product names that make you wonder: What were they thinking? Were they high or just clueless? Did the marketing director not have access to an internet search engine, or at least a dictionary?

Just for the fun of it, we pulled together this roster of the worst company names — maybe someone’s late-night ideas that don’t really hold up to the light of day.

Our criteria for this completely subjective list include:

  • Incredibly poor taste
  • Groan-worthy or nausea-inducing puns
  • URL fails

And now, in no particular order, but starting with a name that tops the category of “incredibly poor taste”…

1. Goin’ Postal

Goin’ Postal screen shot / Money Talks News

If you were alive in the 1980s or 1990s, you know the slang expression “going postal” refers to workplace rage that results in gun violence.

Look it up. According to Wikipedia, the expression came from a series of shootings by U.S. Postal Service employees that started in 1986 — when a postal employee in Edmond, Oklahoma, killed 14 co-workers and wounded six more before committing suicide.

The shipping company Goin’ Postal was founded in 2002, according to its website, and — let’s say in spite of the name — now boasts hundreds of locations across the United States.

2. Sam and Ella’s

Sam and Ella's Pizza and Subs signImarriedamilkman.com / Money Talks News

Memo to Sam and Ella — if those are your real names: Even though your restaurant has good reviews, the name might make people sick.

You could have avoided the problem by calling the place Ella and Sam’s — or was this allusion to salmonella food poisoning intentional? That would be a not-funny joke.

3. Kum & Go

Kum & Go screen shot / Money Talks News

Hmm. We’re not the first to think these franchises need rebranding.

A group of Kum & Go stations purchased in 2016 by a private equity firm were all slated to be renamed as Cenex gas stations and Yesway convenience stores, but many other locations remain in the Kum & Go chain.

The Iowa-based chain dates back more than 50 years and has more than 400 stores, according to its website. So, you can’t argue that the branding has been a problem.

4. Jitters

Jitters coffee signhttp://kirtlandforcesupport.com / Money Talks News

This turns out to be a very popular name for coffee shops, so maybe I’m missing something here. But aren’t jitters the unpleasant side effect of caffeine? Would this be like advertising your canned beans under the brand name “farts”?

5. Passmore Gas

Truck with Passmore Gas & Propane logo on its side.www.sksphotosinaz.com / Money Talks News

A name that’s hard to forget, to be sure.

6. Amigone Funeral Home

Large Building with the Name Amigone Funeral Home.pawannabe.com / Money Talks News

Is that a question they hear often?

7. Tequila Mockingbird

Building with Tequilamockingbird signhttp://votenomalley.blogspot.com / Money Talks News

Did author Harper Lee approve of this novel abuse?

8. Toyota Previa

Toyota Previa on mountain road.car-lib.com / Money Talks News

Surely the marketing team responsible for naming this minivan after a dangerous pregnancy complication was a bunch of clueless men.

In Spanish and Italian, the word “previa” means something along the lines of “previous” or “preview.” But in English, the word is used is in “placenta previa” — when the placenta obstructs a baby from moving through the birth canal — and another pregnancy complication called “vasa previa.”

What should have been prevented was the birth of this brand name.

P.S. The successor model is tastefully named “Sienna.”

9. Chew-N-Butts

Tobacco store with Chew-N-Butts signKari Huus / Money Talks News

Because “Joe’s Tobacco Shop” is not gross enough?

10. Stubbs Prosthetics & Orthotics

Stubbs storefront.rebrn.com / Money Talks News

Let’s see: Would the parent company also operate “Empty Socket Glass Eyes”?

11. Americanscrapmetal.com

American Scrap Metal web siteAmericanscrapmetal.com / Money Talks News

American Scrap Metal: a perfectly sensible name — except when rendered as an internet address.

12. Spruce Springclean

Van with name Spruce Springsteam on the sideanuvrat.info / Money Talks News

On behalf of The Boss: Groan.

13. STD Contractors

STD Contractors logo.gtawikia.com / Money Talks News

Is that Sam, Todd and Derrick? Smith, Trent and Dickson? Maybe spelling this out would be a good idea.

14. Curl Up & Dye Salon

Shop front with sign that says Curl Up and DyeTanksalot.wordpress.com / Money Talks News

We usually like to emerge from our hair appointments alive.

15. Donkey Balls

Package of chocolate Donkey Ballscheckbeforeyoutrek.com / Money Talks News

Donkey Ball Store is on the big island of Hawaii. The company’s eponymous Donkey Balls is a line of chocolate-covered macadamia nuts. The Dirty Balls variety (pictured) involves macadamia nuts that are covered in milk chocolate and then coated with cocoa powder.

This is ridiculous, but in a brilliant kind of way.

16. Fidler on the Tooth

Screenshot showing dentist in office from Fidler on the Tooth.Fidleronthetooth.com / Money Talks News

OK, we get it. The dentist’s name is Fidler, and she’s riffing off the Broadway musical “Fiddler on the Roof.” That’s cute.

But the thing is, going to the dentist is bad enough. We would probably avoid having someone fiddle on our teeth. Reasonable people could debate, but for us this is a branding fail.

17. Bunghole Liquors

Exterior view of Bunghole Liquors.funnybits.mobi / Money Talks News

Is the pun worth the graphic visualization?

18. Choosespain.net

Screen shot of ChooseSpain.net site.Screen shot Choosespain.net / Money Talks News

This site features products from Spain — lovely things like wine and olives. But with the words mashed together in that URL, shoppers might instinctively avoid this Spanish merchandise site. Que malo!

19. Hindenburger

Exterior of Hindenburger restaurantStill the Oldie / Flickr

Sure, you can name your burger joint after an air disaster in which dozens of people burned to death, but it’s in poor taste. “Oh, the humanity!”

20. Thai Tanic

Thai Tanic Restaurant exterioran-mag.com / Money Talks News

Yes, you can name your restaurant after a ship that collided with an iceberg and sank, killing more than 1,500 people. But should you?

21. Master Bait & Tackle

Master Bait and Tackle store with signreddit.com / Money Talks News

The Florida store’s alluring slogan for fishermen is “We are stiff competition.”

OK, so this was obviously intentional, but does that make it OK?

22. A Salt & Battery

Screen shot from A Salt and Battery restaurant siteScreen shot from https://www.asaltandbattery.com/ / Money Talks News

Salt and batter … Assault and battery … Get it?

23. Just Falafs

Just Falafs sign on building.stickpeople / Flickr

A simple groan suffices for the name of this Middle Eastern restaurant in Melbourne, Australia.

24. Little Hope Cemetery

Little Hope Cemetery signjessstryker.com / Money Talks News

Truth in advertising can be a little jarring, as in this case.

25. I’ll Cut You Hair Studio

Ill Cut You salon exteriorHannibal1107 / Flickr

Does that threat work for customers?

That’s it for our most ridiculous business names, but we’re pretty sure there are many more out there. What’s your favorite bad company name? Share with us in comments below or on our Facebook page.

David Kaill and Kari Huus contributed to this post.

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