Study: Smarter Americans Prefer iPhones

A new study suggests that college-educated consumers lean toward iPhones, not Androids.

Study: Smarter Americans Prefer iPhones Photo (cc) by nrkbeta

Android or iPhone? It turns out, if you’re smart — or, at any rate, well educated — your phone of choice is likely an iPhone.

A study by online ad network Chitika found that iPhone sales are highest in states with more college graduates. CNN Money reports:

Alaska (66 percent), Montana and Vermont have the largest percentage of iPhone users. New Mexico (41 percent), Iowa and Delaware have the lowest share of iPhone sales per capita.

In addition, the study revealed that individuals with higher incomes tend to favor iPhones. That’s not necessarily surprising, considering college degrees tend to go hand-in-hand with higher incomes.

“The high correlation in median income and education level resulted in redundancy of this particular variable,” Chitika said.

Higher population densities also seem to favor iPhones.

You can get a state-by-state breakdown of iPhone usage by clicking here.

Other studies seem to back up Chitika’s results. CNN Money said wealthy, white men tend to snatch up iPhones in big numbers, especially after a new phone is released.

“In the first month of sales, nearly 80 percent of iPhone 6 and iPhone 6 Plus buyers in the United States were male, and more than 60 percent made over $75,000 a year, according to Slice, a company that tracks consumer purchases,” CNN Money said.

I’m an iPhone owner in Montana, the state with the second highest iPhone user rate (60.1 percent), according to the Chitika study. I honestly can’t think of more than 10 people that I know who don’t have an iPhone. Do I think we’re smarter because of our choice of smartphone? That’s up for debate.

Are you an Android or iPhone user? What do you think of the Chitika study? Share your comments below or on our Facebook page.

If you want to be really smart with your smartphone (iPhone or Android), use it to make some money. Watch this video to find out how:

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