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One stolen base in a World Series game is all it takes for Taco Bell to start handing out free tacos at its restaurants across the U.S. The “Steal a Base, Steal a Taco” promotion is sure to be big hit with baseball lovers and foodies alike.
Here’s how the promotion works: If one of the Cleveland Indians or Chicago Cubs steals a base in Game 1 (Oct. 25) or Game 2 (Oct. 26) of the series, you can snag a free Doritos Locos Taco on Nov. 2. If a base isn’t stolen until Game 3 or later, Taco Bell says it will give out free tacos on Nov. 10.
Marisa Thalberg, chief marketing officer for Taco Bell, tells EPR Retail News that the player who steals the base will be known as this year’s “Taco Hero.”
“It’s an accolade specific to those athletes whose stolen base feat during the World Series has earned them a hallowed place in the hearts of taco lovers across the country. … We look forward to rooting along with the country in the hopes that a player will manage to ‘steal’ another free taco for America and we will be able to induct a brand new ‘Taco Hero.'”
Taco Bell first launched the Steal a Base, Steal a Taco promotion in 2007. These are the players who have earned themselves the “Taco Hero” title:
- Jacoby Ellsbury, then of the Boston Red Sox, stole second base during Game 2 of the 2007 World Series, and was named the first Taco Hero.
- During the 2008 World Series, Jason Bartlett of the Tampa Bay Rays stole second base in Game 1, winning America free tacos.
- Angel Pagan of the San Francisco Giants stole second base in Game 2 of the 2012 World Series to become a Taco Hero.
- Lorenzo Cain of the Kansas City Royals stole second base in Game 1 of the 2015 World Series, winning free tacos for fans.
Remember, even if you’re not a baseball fan, stay tuned to the World Series to see if you can grab yourself a free taco from Taco Bell.
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