Streaming services continue to grow in popularity, with viewership increasing 2% in May, a time when total TV viewership sank by 2.7%, according to Nielsen.
In fact, streaming viewership was at a record high in May, accounting for 31.9% of total TV time.
So, which services are claiming the most eyeballs?
Following are the most popular streaming services in 2022, based on the percentage of total TV time devoted to each service:
- Netflix: 6.8%
- YouTube (including YouTube TV): 6.7%
- Hulu: 3.4%
- Prime Video: 2.6%
- Disney+: 1.7%
- HBO Max: 1%
Nielsen says two programs helped push streaming to its record-high numbers in May: The release of “Obi-Wan Kenobi” on Disney+ and the release of the fourth season of “Stranger Things” on Netflix.
Summer long has been a slow time for traditional TV, Nielsen says. But it remains to be seen whether viewing habits have reached “an inflection point for the adoption of the expanding streaming platforms.”
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