Whole Foods to Open Lower-Price Stores in 9 States

The new 365 by Whole Foods Market chain of grocery stores will differ in some key ways from its parent store.

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Whole Foods Market — which has earned the nickname of “Whole Paycheck” due to its relatively high prices — debuted the first store in its new budget-friendly grocery store chain this week.

The “365 by Whole Foods Market” store opened Wednesday in Los Angeles’ Silver Lake neighborhood, and the next two locations are scheduled to open this year in Oregon and Washington. Whole Foods Market expects to open as many as 10 additional 365 stores next year. You can find a list of locations below.

The 365 chain targets budget-conscious shoppers and millennials, offering what Whole Foods Market describes as “convenience and everyday low prices on natural and organic products that meet the company’s industry-leading standards for quality.”

Reuters reports that 365 stores will be about one-third smaller than Whole Foods Market stores, helping to reduce overhead costs.

Another example of how the stores are cutting costs is the decision to substitute an iPad wine app for the human wine experts found in Whole Foods Market stores. There are no butchers and cheesemongers at 365 stores either, as meat and cheese come in grab-and-go packages.

Other features distinct to the 365 stores include produce priced per piece or per package rather than per pound, and more nonorganic produce.