If you own a small business, you know that the internet can mean the difference between profit and loss. So it pays to make sure that the online part of your business is as good as possible. We found one Internet marketing guru with some simple tips to effectively market your web site online.
Jay Berkowitz of TenGoldenRules.com gave us some simple advice that every web marketer should know.
- Optimizing for search engines can be the most important thing you do for your web site. You may have seen it termed as SEO for Search Engine Optimization, but it’s nothing more than the process of adding the words that people using when they search for products or services like yours.
- Get the names and email addresses of your visitors by having some kind of free offer on your web site. Annie’s Costumes, a halloween costume store, offered a plasma TV last halloween and had people subscribe to their newsletter for a chance to win that prize. This giveaway helped to grow their number of subscribes to well over 175,000.
- So, send your visitors something regularly, but you have to make it really good. Don’t just spam them with offer after offer, send some articles, something interesting, something they can use. The idea is to make sure your customers get something they wont simply mark as junk.
If you’d like to know more, Bankrate.com has a great article: Keep customers coming back with e-mail