Adidas to Pursue ‘New Breed’ of Fully Recyclable Sportswear

Photo (cc) by autumn_bliss

Don’t throw away your old, worn-out soccer cleats. Adidas wants to recycle them and make you a pair of new shoes.

Adidas, the world’s second largest maker of athletic wear (after Nike), recently unveiled its plans for a three-year research project on “infinity-cycling,” which would create a new type of fully recyclable sporting goods. The goal is to eliminate waste while providing consumers with new shoes and sports gear.

“In a world of limited resources, recyclable materials is something we as an industry need to be leading in,” said Gerd Manz, technology and innovation vice president at Adidas and head of the new project.

The idea behind “Sports Infinity” is that you’ll never have to throw away your worn-out sporting goods again.

Instead, “every gram of sportswear … will be broken down to be remoulded again in a waste-free, adhesive-free process that gives consumers more scope for personalization than ever before,” Adidas said.

The Sports Infinity research project, which combines old sporting goods with excess materials from other industries, is being funded by the European Commission.

The German sporting goods giant said if the research goes well, “infinity-cycling” will mean that your next pair of soccer cleats could contain anything from “carbon used in aircraft manufacturing to fibers of the [cleats] that scored during the World Cup.”

Although Adidas’ attempt to go green is praiseworthy, it’s too early to tell what kind of impact it could have on the environment.

According to The Wall Street Journal, Adidas is one of several retailers, including Levi Strauss & Co., H&M and Nike, that are trying to market themselves as environmentally friendly.

Nike Inc. has since the 1990s collected used athletic shoes and recycled them into performance gear and incorporated them into sports surfaces such as soccer courts. Greenpeace, however, in its latest assessment identified Nike as a “Green washer” — a company that cynically uses green marketing to appear more environmental than it is. Greenpeace said “the ambition level and the transparency Nike demonstrated to consumers is questionable.”

During the Sports Infinity research project, Adidas will work with a number of other industries, including German chemicals giant BASF SE and Austrian design and brand consultancy firm Kiska GmbH.

“Sport Infinity is the next step in our commitment to innovation and sustainability,” said Glenn Bennett, executive board member of global operations at Adidas. “This project will close the sustainability loop, creating a high-performance product that can always be recycled.”

What do you think of Adidas’ plans to go green? Share your comments below or on our Facebook page.

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

Read Next
11 Home Upgrades With the Best Payback in 2020
11 Home Upgrades With the Best Payback in 2020

The home remodeling projects that deliver the best bang for the buck tend to have one thing in common.

6 Reasons I Will Never Trust Suze Orman
6 Reasons I Will Never Trust Suze Orman

Beware: The self-proclaimed personal finance expert has a track record that suggests more sizzle than steak.

Eat This Food If You Want to Avoid Alzheimer’s Disease
Eat This Food If You Want to Avoid Alzheimer’s Disease

One type of food associated with the Mediterranean diet offers especially large benefits.

9 Ways to Get Affordable Vet Care
9 Ways to Get Affordable Vet Care

Medical care for your furry friends can be expensive. Here are some tips to get affordable vet care.

Not Asking About This in the Hospital Can Cost You Thousands
Not Asking About This in the Hospital Can Cost You Thousands

Medicare recipients who fail to clarify their hospital status can pay a high price.

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Most Popular
10 Things Frugal People Never Buy
10 Things Frugal People Never Buy

If you’re a true tightwad, the mere thought of spending money on these items gives you the willies.

10 Useless Purchases You Need to Stop Making
10 Useless Purchases You Need to Stop Making

You might as well flush your money down the loo if you spend it on these things.

7 Social Security Rules Everyone Should Know by Now
7 Social Security Rules Everyone Should Know by Now

Confusion over Social Security is a shame, considering how many of us will need this money badly.

Why Your Next Stimulus Check Might Be Bigger Than You Expect
Why Your Next Stimulus Check Might Be Bigger Than You Expect

Your third coronavirus payment will be the biggest yet — and possibly even bigger than you realize.

9 Shopping Mistakes to Avoid at Costco
9 Shopping Mistakes to Avoid at Costco

Are you missing out on serious savings at your favorite warehouse club?

If You Find This Thrift Shopping, Buy It
If You Find This Thrift Shopping, Buy It

They don’t make coffee makers like this anymore.

3 Ways to Get Microsoft Office for Free
3 Ways to Get Microsoft Office for Free

With a little ingenuity, you can cut Office costs to zero.

14 Things You Should Stop Buying in 2021
14 Things You Should Stop Buying in 2021

These convenient household products come with hidden costs that you might not have considered.

The 16 Cars Most Likely to Last 200,000 Miles
The 16 Cars Most Likely to Last 200,000 Miles

One automaker takes half the spots on a list of the longest-lasting vehicles.

Is Writing a Check Still Safe?
Is Writing a Check Still Safe?

Every time you pay by check, you hand your bank account numbers to a stranger.

6 Ways to Protect Your Retirement Accounts From Hackers
6 Ways to Protect Your Retirement Accounts From Hackers

Imagine having $245,000 stolen from your retirement account — and not being reimbursed.

8 Things You Should Replace to Improve Your Life Today
8 Things You Should Replace to Improve Your Life Today

Being frugal isn’t smart if you put off replacing these items.

13 Amazon Purchases We Are Loving Right Now
13 Amazon Purchases We Are Loving Right Now

These practical products make everyday life a little easier.

This Is the Most Dependable Car Brand in the U.S.
This Is the Most Dependable Car Brand in the U.S.

This brand’s vehicles are least likely to give drivers repair headaches, according to J.D. Power.

7 Social Security Benefits You May Be Overlooking
7 Social Security Benefits You May Be Overlooking

There’s more to Social Security than retirement benefits.

The 6 Best Investing Apps for Beginners
The 6 Best Investing Apps for Beginners

If you’re looking to ease into investing in the coronavirus economy with just a little money, check out these easy-to-use tools.

7 Hidden Sections of Amazon Every Shopper Should Know
7 Hidden Sections of Amazon Every Shopper Should Know

These little-known departments of Amazon are gold mines for deal-seekers and impulse shoppers alike.

7 Income Tax Breaks That Retirees Often Overlook
7 Income Tax Breaks That Retirees Often Overlook

Did you realize all these tax credits and deductions exist — or that they apply to retirees?

7 Kirkland Signature Items to Avoid at Costco
7 Kirkland Signature Items to Avoid at Costco

Even if it seems you save a bundle buying Costco’s Kirkland Signature brand products, they may not be the bargain they appear to be.

View More Articles

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Add a Comment

Our Policy: We welcome relevant and respectful comments in order to foster healthy and informative discussions. All other comments may be removed. Comments with links are automatically held for moderation.