Adults Are Guzzling an Infant Drink for This Age-Old Malady

Photo (cc) by seanmfreese

There’s nothing worse than waking up with the dreaded hangover. But many adults are finding relief in an unexpected form: Pedialyte.

That’s right. A growing number of adults are heading down the infant-products aisle to snag a few bottles (or powdered mix pouches) of the children’s electrolyte drink to help treat their hangover, The Wall Street Journal reports.

Pedialyte, which delivers a mix of electrolytes and minerals, has traditionally been used to help treat dehydration in children recovering from a stomach bug. But adult consumption of the drink has skyrocketed 60 percent since 2012, the WSJ said. In fact, adults now comprise more than a third of Pedialyte’s sales.

The drink has been used for years to rehydrate adult athletes, but its use as a hangover treatment is more recent.

“The adult usage really grew out of social media” and “simple word of mouth,” Heather Mason, an executive vice president at Abbott, Pedialyte’s owner, told CNBC.

Pedialyte has a higher electrolyte and lower sugar content than other hydration drinks, Mason said. But it also comes with a heftier price tag. While an 8-count of Gatorade Thirst Quencher powder packs will set you back about $3.78 at Walmart, a 6-pack box of powdered Pedialyte runs about $10, the WSJ noted.

The brand is now targeting adults with ads that promise, “When last night’s party threatens to ruin today, those in the know reach for Pedialyte,” CNBC said.

Pedialyte plans to release new adult-friendly flavors, like orange and strawberry-lemonade, this month. The company also plans to give away free samples of the drink at nearly 150 music festivals and sporting events across the country this year.

Pedialyte expects its annual sales to grow from a typical “midsingle-digit” percentage this year to “double-digit” percentage growth because of its popularity with adult consumers, the WSJ said.

I give my kids Pedialyte when I’m concerned about dehydration due to a stomach bug, but they don’t really like it. Like them, I think it’s sickeningly sweet tasting. I’d rather drink a Gatorade or Powerade myself.

As for helping your body recover after a night out, it’s worth a try. In college, I swore by a Snickers bar and fruit punch Powerade.

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

Read Next
3 Reasons You Can’t Rely on Medicare Alone
3 Reasons You Can’t Rely on Medicare Alone

Counting on Medicare to cover health care costs can jeopardize your retirement plans.

How to Buy a Refrigerator, Step by Step
How to Buy a Refrigerator, Step by Step

Here’s how I got the perfect appliance at the perfect price.

How to Invest in Real Estate for as Little as $500
How to Invest in Real Estate for as Little as $500

If stock market volatility has you looking for other investment options, here’s a way to diversify — even if you don’t have tons of money.

Grow Your Savings in 2020 With These 5 Tricks
Grow Your Savings in 2020 With These 5 Tricks

Saving money doesn’t have to be painful. Here are some ways to game yourself into stashing more cash.

9 Indestructible Products That Are Worth the Price
9 Indestructible Products That Are Worth the Price

If you’re willing to pay a little more for these products, you may never have to shop for another again.

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Most Popular
10 Things Frugal People Never Buy
10 Things Frugal People Never Buy

If you’re a true tightwad, the mere thought of spending money on these items gives you the willies.

10 Useless Purchases You Need to Stop Making
10 Useless Purchases You Need to Stop Making

You might as well flush your money down the loo if you spend it on these things.

7 Social Security Rules Everyone Should Know by Now
7 Social Security Rules Everyone Should Know by Now

Confusion over Social Security is a shame, considering how many of us will need this money badly.

9 Shopping Mistakes to Avoid at Costco
9 Shopping Mistakes to Avoid at Costco

Are you missing out on serious savings at your favorite warehouse club?

Why Your Next Stimulus Check Might Be Bigger Than You Expect
Why Your Next Stimulus Check Might Be Bigger Than You Expect

Your third coronavirus payment will be the biggest yet — and possibly even bigger than you realize.

If You Find This Thrift Shopping, Buy It
If You Find This Thrift Shopping, Buy It

They don’t make coffee makers like this anymore.

13 Amazon Purchases We Are Loving Right Now
13 Amazon Purchases We Are Loving Right Now

These practical products make everyday life a little easier.

3 Ways to Get Microsoft Office for Free
3 Ways to Get Microsoft Office for Free

With a little ingenuity, you can cut Office costs to zero.

14 Things You Should Stop Buying in 2021
14 Things You Should Stop Buying in 2021

These convenient household products come with hidden costs that you might not have considered.

Is Writing a Check Still Safe?
Is Writing a Check Still Safe?

Every time you pay by check, you hand your bank account numbers to a stranger.

6 Ways to Protect Your Retirement Accounts From Hackers
6 Ways to Protect Your Retirement Accounts From Hackers

Imagine having $245,000 stolen from your retirement account — and not being reimbursed.

8 Things You Should Replace to Improve Your Life Today
8 Things You Should Replace to Improve Your Life Today

Being frugal isn’t smart if you put off replacing these items.

This Is the Most Dependable Car Brand in the U.S.
This Is the Most Dependable Car Brand in the U.S.

This brand’s vehicles are least likely to give drivers repair headaches, according to J.D. Power.

7 Social Security Benefits You May Be Overlooking
7 Social Security Benefits You May Be Overlooking

There’s more to Social Security than retirement benefits.

The 6 Best Investing Apps for Beginners
The 6 Best Investing Apps for Beginners

If you’re looking to ease into investing in the coronavirus economy with just a little money, check out these easy-to-use tools.

7 Hidden Sections of Amazon Every Shopper Should Know
7 Hidden Sections of Amazon Every Shopper Should Know

These little-known departments of Amazon are gold mines for deal-seekers and impulse shoppers alike.

7 Income Tax Breaks That Retirees Often Overlook
7 Income Tax Breaks That Retirees Often Overlook

Did you realize all these tax credits and deductions exist — or that they apply to retirees?

7 Kirkland Signature Items to Avoid at Costco
7 Kirkland Signature Items to Avoid at Costco

Even if it seems you save a bundle buying Costco’s Kirkland Signature brand products, they may not be the bargain they appear to be.

Homeowners Say These 2 Kitchen Appliance Brands Are Best
Homeowners Say These 2 Kitchen Appliance Brands Are Best

One brand takes five of the top honors, while another ranks highest in three categories.

View More Articles

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Add a Comment

Our Policy: We welcome relevant and respectful comments in order to foster healthy and informative discussions. All other comments may be removed. Comments with links are automatically held for moderation.