‘Alcoholic Seltzer’ Is the Latest Buzz in Adult Beverages

Photo by Jari Hindstroem / Shutterstock.com

Health-conscious adults who like to drink are buzzing about spiked seltzer.

The hard seltzer drinks — flavored seltzer water with 5 or 6 percent alcohol content — first arrived on the beverage scene in 2013 with Spiked Seltzer, and the light and bubbly alternative to beer and wine has been increasing in popularity ever since.

According to MarketWatch, Smirnoff just launched its own Smirnoff Spiked Sparkling Seltzer in flavors that include watermelon, cranberry lime and orange mango. The 12-ounce cans are just 90 calories and contain just 1 gram of carbohydrates.

Meanwhile, a 12-ounce Truly Spiked brand drink has 100 calories and 2 grams of carbs. Other spiked seltzer drinks have similar nutritional information. By comparison, the average light beer typically contains 110 calories and 6 grams of carbs per 12-ounce serving, says CBS New York. A 5-ounce glass of wine has about 125 calories.

The popularity of bottled water, including carbonated water and flavored water, continues to grow in the U.S. The carbonated water market grew 150 percent between 2001 and 2015. So, it’s really no surprise that seltzer water with a boozy kick has taken off.

Bar patron Brooke Diennca tells CBS:

“I like that there’s not a strong aftertaste, so it feels like I just had a sip of seltzer, it doesn’t really taste like alcohol. So it’s easy to drink.”

Greg Kitzmiller — an alcohol industry expert teaching marketing at Indiana University’s Kelley School of Business — tells The Baltimore Sun that he believes alcoholic seltzers are here to stay.

Kitzmiller said there’s plenty of room in the market for hard seltzers to stick around because consumers are increasingly less brand-loyal. Consumers’ thirst for variety and novelty should work in these brands’ favors, he said.

Have you tried any of the hard seltzer brands? Share your thoughts below or on Facebook.

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

Read Next
12 Ways to Never Pay Full Price for Anything
12 Ways to Never Pay Full Price for Anything

Stop paying retail prices. Here are plenty of ways around that.

How to Get the Best Deal on Homeowners Insurance
How to Get the Best Deal on Homeowners Insurance

If you’re not using the latest policy comparison tools, you’re probably paying too much.

Why Half of Retirees Now Owe Taxes on Social Security
Why Half of Retirees Now Owe Taxes on Social Security

Growing numbers of seniors are paying taxes on their Social Security benefits, but you might be able to avoid this fate.

Drivers Give These 5 Car Insurers the Highest Marks
Drivers Give These 5 Car Insurers the Highest Marks

One company claimed the top ranking in several categories.

Stop Overpaying for These 10 Common Purchases
Stop Overpaying for These 10 Common Purchases

The best price for many of these items is “free.”

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Most Popular
If You Find This Thrift Shopping, Buy It
If You Find This Thrift Shopping, Buy It

This iconic dinnerware is prized for everyday use as well as reselling for profit.

This Health Issue Can Hint at Dementia Years in Advance
This Health Issue Can Hint at Dementia Years in Advance

One type of pain is especially associated with cognitive decline.

How to Buy Gas At Costco Without a Membership
How to Buy Gas At Costco Without a Membership

The warehouse club often has some of the cheapest gas in town. Here’s how you can get it as a nonmember.

20 Things That Are Actually Worth Stockpiling
20 Things That Are Actually Worth Stockpiling

You don’t need a year’s supply of toilet paper to survive an outbreak, but consider stocking up on these items.

9 of the Best Things to Do When You Retire
9 of the Best Things to Do When You Retire

You’ve waited all your life for this moment. Make the most of your retirement.

Medicare Will Not Cover These 6 Medical Costs
Medicare Will Not Cover These 6 Medical Costs

Don’t let these health care expenses catch you off guard in retirement.

7 Kirkland Signature Items to Avoid at Costco
7 Kirkland Signature Items to Avoid at Costco

Even if it seems you save a bundle buying Costco’s Kirkland Signature brand products, they may not be the bargain they appear to be.

Beware This Hidden Ingredient in Rotisserie Chicken
Beware This Hidden Ingredient in Rotisserie Chicken

Something foul may lurk in those delicious, ready-to-eat birds.

5 Ways to Get Amazon Prime for Free
5 Ways to Get Amazon Prime for Free

Hesitant to drop $119 a year on an Amazon Prime membership? Here’s how to get it for free.

Never Buy These 10 Things on Amazon
Never Buy These 10 Things on Amazon

Just because you can purchase something on Amazon doesn’t mean that you should.

7 Big Purchases You Should Never Make
7 Big Purchases You Should Never Make

Sometimes a big-ticket purchase is nothing more than a big waste of money.

8 of the Worst Things to Buy at Target
8 of the Worst Things to Buy at Target

No store can specialize in everything. For some purchases, it’s smart to shop elsewhere.

5 States With the Worst Health Care for Retirees
5 States With the Worst Health Care for Retirees

All of these states are located in the same region of the nation.

8 Things You Should Be Buying at Thrift Stores
8 Things You Should Be Buying at Thrift Stores

For one expert, these secondhand bargains stand out from the rest.

3 Colors That Can Ruin Your Car’s Resale Value
3 Colors That Can Ruin Your Car’s Resale Value

Select the wrong color for your next car, and it could depreciate twice as fast as others.

20 Great Part-Time Jobs for Retirees
20 Great Part-Time Jobs for Retirees

Retirees can dial back the intensity of work while continuing to bring in a paycheck.

3 Ways to Get Microsoft Office for Free
3 Ways to Get Microsoft Office for Free

With a little ingenuity, you can cut Office costs to zero.

8 Types of Companies That Check Your Credit Report
8 Types of Companies That Check Your Credit Report

Federal law lets these entities peek at your credit — regardless of whether you’re borrowing money.

11 Foods That Can Keep for Years
11 Foods That Can Keep for Years

These are some of the longest-lasting groceries you can buy.

View More Articles

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Add a Comment

Our Policy: We welcome relevant and respectful comments in order to foster healthy and informative discussions. All other comments may be removed. Comments with links are automatically held for moderation.