AT&T’s Latest Offer Is Unlimited Data — With a Hitch

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AT&T is offering a new unlimited wireless data plan that the company calls its “best offer yet.”

The hitch?

It’s only available to people who are or become AT&T wireless customers and who have or add AT&T’s U-verse TV or DirecTV, which AT&T acquired last year.

The AT&T Unlimited Plan, as it’s known, includes unlimited data and unlimited talk and text and is available starting today.

The monthly cost is $100 for the first smartphone and $40 for each additional smartphone, with the fourth smartphone free after a bill credit. So it would cost $180 per month for a family with four smartphones.

Adding a tablet costs $40 per month or, if a customer doesn’t need unlimited data for the tablet, $10 for 1 gigabyte of data. Adding a smartwatch costs $10.

CNN’s Brian Stelter reports that the new plan is AT&T’s latest effort to encourage customers to buy both wireless and TV service.

The new plan also encourages TV viewing on mobile devices.

In a company news release, Ralph de la Vega, CEO of AT&T Mobile and Business Solutions, says customers want to view video content on their favorite devices:

We’ve got the content consumers want, we’re delivering it to the devices they want, and we’re making it as easy as ever for them to consume as much as they want.

And, they will get a high-quality video streaming experience from the start. No compromises in video quality.”

Footnotes to AT&T’s news release state, however, that “after 22GB of data usage on a line in a bill cycle, for the remainder of the bill cycle AT&T may slow data speeds on that line during periods of network congestion.”

Streaming is also currently limited to five shows on five devices at one time.

The AT&T Unlimited Plan “may be available for a limited time,” according to the news release, which does not specify when the offer may end. The plan is unavailable for business customers.

What’s your take on this offer? Do you think it’s worth the cost? Let us know in our Forums. It’s the place where you can speak your mind, explore topics in-depth, and post questions and get answers.

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