Are You Loyal to Brands, or Does Price Matter?
Betty Lin-Fisher and USA TODAY on May 28, 2026
Sixty percent of shoppers say they’ve already abandoned a once-favored brand over price hikes, and for most, it only takes a 10% increase to make them switch.
Is Your Pet Budget Feeling the Squeeze Lately?
Betty Lin-Fisher and USA TODAY on May 28, 2026
Veterinary costs jumped nearly 6% year over year, and a new Bank of America study finds pet adoption is slipping as lower-income households feel the budget pinch first.
Could Trump’s Latest Rollback Actually Lower Your Grocery Bill?
Betty Lin-Fisher and USA TODAY on May 23, 2026
Two Purdue economists did the math on the White House’s $800 million grocery savings claim — and came up with 56 cents a year per family of four, or ‘a couple bananas.’
What Is Surveillance Pricing and Why Should Shoppers Care?
Betty Lin-Fisher and USA TODAY on May 21, 2026
Stores may already be using your browsing history and location data to charge you more than your neighbor for the exact same product.
Car Ownership Costs Are Causing Financial Strain for Americans
Betty Lin-Fisher and USA TODAY on May 18, 2026
Insurance premiums are up 37.5% since 2021, and nearly 4 in 10 Americans now say owning a car has become a luxury they simply can’t afford.
Why Have Grocery Prices Shot Up the Most in 4 Years? We Explain.
Betty Lin-Fisher, Rachel Barber and USA TODAY on May 14, 2026
Food-at-home costs just notched their biggest monthly jump since 2022 — and multiple simultaneous shocks could push prices even higher in the months ahead.
Amazon’s 30-Minute Delivery Expands to More Cities
Betty Lin-Fisher and USA TODAY on May 12, 2026
Amazon Now is rolling out 30-minute delivery in 10 new U.S. cities, with Prime members paying $3.99 per order around the clock.
GLP-1 Drugs Are Changing How People Shop for Food and Clothes
Betty Lin-Fisher and USA TODAY on May 8, 2026
At least 1 in 5 U.S. households now has a GLP-1 user — and it’s quietly shrinking grocery bills, reshaping restaurant spending, and driving a clothing buying spree.
Celebrating Mom Is Going to Cost You More This Year. Here’s Why
Betty Lin-Fisher and USA TODAY on April 29, 2026
Flowers, jewelry, and chocolates are each up more than 7% this year, pushing the typical Mother’s Day gift package to $543 — $29 more than last year.
Are You Worse Off Financially Today? More Americans Say Yes. Here’s Why
Jessica Guynn, Ken Alltucker, Betty Lin-Fisher, Andrea Riquier and USA TODAY on April 29, 2026
More than half of Americans say their finances are getting worse — matching gloomy levels last seen during the Great Recession — as gas, housing, and healthcare costs hit simultaneously.
Here’s Why Most People Think Tipping Has Gotten Out of Hand
Betty Lin-Fisher and USA TODAY on April 24, 2026
The average American spent an estimated $130 last year on tips they didn’t think were warranted — and 59% admit a digital screen guilts them into leaving one anyway.
Fraud Is on the Rise. Blame AI
Betty Lin-Fisher and USA TODAY on April 16, 2026
A new TransUnion report found that 1 in 6 Americans lost money to digital fraud last year — and AI tools are making these scams faster, cheaper, and more convincing than ever.
New USDA Food Pyramid Could Add $1,000 to Your Grocery Bill
Betty Lin-Fisher and USA TODAY on April 10, 2026
Only 2 in 5 Americans know the USDA updated its dietary guidelines — and for households that do switch, food economists say the annual grocery tab could jump by more than $1,000.
Gen Z Is Making Shopping Malls Cool Again
Betty Lin-Fisher and USA TODAY on March 26, 2026
Mall foot traffic from young shoppers surged 57% last year as the generation craves in-person connection over online convenience.
What War With Iran Means for Prices, Interest Rates, Supply Chains
Rachel Barber, Betty Lin-Fisher and USA TODAY on March 3, 2026
While the conflict with Iran is expected to result in higher gas prices and increased market volatility, economists anticipate the Federal Reserve will look through the supply-driven shock and maintain modest impacts on economic growth and monetary policy unless the war escalates significantly.
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