Burger King Takes a Stand With Rainbow Whopper

Photo (cc) by joo0ey

It’s not often that a burger moves someone to tears. But Burger King’s newest limited edition Whopper did just that.

“I was overwhelmed. A burger has never made me cry before,” a Burger King patron said in a BK video after trying the Proud Whopper, a classic Whopper enclosed in a rainbow-colored wrapper with the inscription “We are all the same inside” on the wrapper’s interior.

The Proud Whopper was unveiled for San Francisco’s Gay Pride 2014. “The effort makes the Miami-based burger giant the first of the big U.S. fast-food chains to take such a bold stance on the politically charged issue, and underlines how a growing number of retailers see support for LGBT rights as good for business,” The Wall Street Journal said.

The burger was available through July 3 only at a Burger King located on the route of last weekend’s 44th annual San Francisco Pride Parade. Burger King also launched a short film in support of the LGBT community on YouTube.

Burger King recently tweaked its slogan from “Have It Your Way” to “Be Your Way,” Time said. Fernando Machado, senior vice president of global branding at Burger King, said the Proud Whoppers are a way for Burger King to bring its new slogan to life.

“As a brand, we welcome everyone,” Machado tells Time. “We felt that [the Proud Whopper] could bring to life a message of equality, self-expression, authenticity and just being who you are.”

Machado said revenue from the sale of the Proud Whoppers will be designated for LGBT scholarships for high school seniors through the Burger King McLamore Foundation, BurgerBusiness.com reports.

What do you think of the limited edition Proud Whopper? Share your thoughts below or on our Facebook page.

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

Most Popular
New Retirement Bill Would Help Savers of All Ages
New Retirement Bill Would Help Savers of All Ages

With bipartisan support, this bill could help millions of workers and retirees boost or conserve their retirement savings.

If You Find This Thrift Shopping, Buy It
If You Find This Thrift Shopping, Buy It

This iconic dinnerware is prized for everyday use as well as reselling for profit.

3 Colors That Can Ruin Your Car’s Resale Value
3 Colors That Can Ruin Your Car’s Resale Value

Select the wrong color for your next car, and it could depreciate twice as fast as others.

20 Things That Are Actually Worth Stockpiling
20 Things That Are Actually Worth Stockpiling

You don’t need a year’s supply of toilet paper to survive an outbreak, but consider stocking up on these items.

9 of the Best Things to Do When You Retire
9 of the Best Things to Do When You Retire

You’ve waited all your life for this moment. Make the most of your retirement.

Beware This Hidden Ingredient in Rotisserie Chicken
Beware This Hidden Ingredient in Rotisserie Chicken

Something foul may lurk in those delicious, ready-to-eat birds.

View More Articles

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Add a Comment

Our Policy: We welcome relevant and respectful comments in order to foster healthy and informative discussions. All other comments may be removed. Comments with links are automatically held for moderation.