In a bid to get more kids excited to munch on healthy foods, the Dole Food Co. is taking some of your favorite characters from Disney — including Pixar, “Star Wars” and Marvel Comics movies — and using them to market its fruits and vegetables.
The new co-branded produce items are expected to hit supermarket shelves sometime this fall, according to a press release. Josh Silverman, executive vice president of global licensing at Disney Consumer Products and Interactive Media, says:
“As an industry leader in licensed food, we are excited to pair our unrivaled portfolio of brands, characters and stories with Dole’s fresh fruits and vegetables to support parents as they encourage their kids to make healthier food choices.”
The press release says Disney was the first major media company to establish a nutrition guideline policy “to associate its brands and characters with a more nutritious portfolio of foods and beverages.”
In 2017, Dole and Disney plan to roll out additional health and nutrition education programs that feature some of the most iconic characters in animation history. The programs include themed recipes, consumer promotions and in-store activities.
Do you think featuring well-known characters on fruits and veggies is a good way to get children excited about eating healthy foods? Share your comments below or on our Facebook page.
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