Running a sustainable business that commits itself to reducing its carbon footprint isn’t just good for the environment; it’s become increasingly important to consumers as well.
According to Forbes, it’s no longer enough for companies to tout environmental values as part of a PR or marketing campaign. They have to back it up with meaningful sustainable practices that consumers can see.
… As the number of companies trying to co-opt environmental issues for their brands has grown, so too have the number of skeptical consumers. Most consumers have heard such promises before and – in the face of increased expectations – have begun to demand authenticity. They understand that the technology exists, and more and more consumers feel that all brands need is the will to make it so.
Of the 550 brands included in Brand Keys’ Customer Loyalty Engagement Index, Forbes said consumers selected these 50 (listed alphabetically) as “authentically and resolutely green:”
- Air Canada
- Burt’s Bees
- Discover Card
- Dunkin’ Donuts
- Hilton Hotels
- Home Depot
- InterContinental Hotels
- Le Pain Quotidian
- New Balance
- Tom’s of Maine
- Under Armour
- Whole Foods
- Wyndham Hotels
If you’re curious about the impact you’re having on the Earth, check out your footprint here.
What, if anything, are you doing to celebrate Earth Week this week? What are your favorite “green” companies? Share your comments below or on our Facebook page.
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