Dems and Republicans Agree: Commercials Are Too @#$ LOUD!

The Commercial Advertisement Loudness Mitigation Act (CALM) just got one step closer to becoming law. Are the days of having to hold the remote in your hand to preserve your eardrums nearing an end?

Dems and Republicans Agree: Commercials Are Too @#$ LOUD! Photo (cc) by TheeErin

Late Thursday, the Senate passed a bill that would limit the volume on TV commercials to that of the surrounding programming.

The bill – called the Commercial Advertisement Loudness Mitigation Act (CALM) – passed the house in December, and will return there for a final vote before it can go to the President for his expected signature.

“Every American has likely experienced the frustration of abrasively loud television commercials,” said Sen. Sheldon Whitehouse (D-R.I.), who introduced the bill in the Senate. “Today’s action by the Commerce Committee marks an important step toward eliminating at least one of life’s many daily stressors. This practice is designed to intentionally disturb our households to attract attention to the ad, and the American public has had enough.”

Representative Anna G. Eshoo (D-CA) introduced the companion legislation in the House. In her press release, she said, “It’s been a singular pleasure working on this legislation. The CALM Act is an easy fix for a tremendous nuisance. In my 17 years in the House of Representatives, I’ve never carried a bill which has been received with so much enthusiasm by people across the country.”

The bill will require the FCC to develop a regulation within one year that will limit the volume of TV ads. It will apply to all broadcast stations, cable carriers and other video content providers – but if they can demonstrate that conforming to the new rules will create a hardship, they can apply for a waiver to avoid compliance.

Now that the Democrats and Republicans have worked together to pass this long-overdue legislation, perhaps it heralds a new age of quiet cooperation.

Speaking of commercials, we just did a story on the worst TV commercial in America – and a really funny foreign one. Check ’em out!

Trending Stories

New! Solutions to Common Financial Struggles for People 50 and Older

New! Solutions to Common Financial Struggles for People 50 and Older

We've partnered with the largest nonprofit consumer counseling agency in the country to offer solutions to the most common financial struggles facing seniors including Medicare assistance, debt and budget counseling, Social Security maximization, help with paying bills, reverse mortgage counseling and foreclosure prevention.

17 Places You Can (Legally) Download or Stream Free Movies and TV

7 Ways to Declutter You Probably Haven't Tried

Watch This: How to Spot a Liar

Comments

1,673 Active Deals

More Deals