Drivers Are Most Loyal to These 10 Car Brands

Woman driving car
Dragana Gordic /

Cars are hard to love. They are expensive to buy and maintain, and they sometimes break down and leave us in the lurch.

So, it’s no small thing when a car brand earns your loyalty.

Two brands — Subaru and Lexus — top their respective categories when it comes to establishing affection among buyers, according to a recent J.D. Power survey.

J.D. Power examined data on whether an owner purchased the same brand of car when trading in an existing vehicle. It then ranked brands for customer loyalty based on the percentage of vehicle owners who chose the same brand when buying their next vehicle.

According to the survey, the brands that generate the most loyalty are:

Mass market brands

  1. Subaru: 60.5%
  2. Toyota: 60.3%
  3. Honda: 58.7%
  4. RAM: 57.3%
  5. Ford: 54.3%

Luxury brands

  1. Lexus: 48.0%
  2. Mercedes-Benz: 47.8%
  3. BMW: 45.1%
  4. Porsche: 44.9%
  5. Audi: 43.4%

The study was based on transaction data from June 2019 through May 2020. It includes all model years traded in during that time.

This is the second year that J.D. Power has published the loyalty survey, and it notes that Subaru and Lexus have finished at the top of their respective categories both times.

How to save on your next car

As we noted, buying cars is not cheap. But a little extra knowledge can help you can save on your next purchase.

For example, today’s cars are built to last for 200,000 miles or more. So, don’t be afraid to purchase a car with mileage exceeding five digits. As we wrote in “8 Tips for Buying Your Next Car for Less“:

“For many models, the price starts dropping through the floor once the mileage goes north of 100,000. By saying no to these high-mileage cars, you’re rejecting a lot of good deals.”

For more on saving, check out:

When saving for a short-term purchase — such as a car — it typically makes sense to park your money in a savings account. So, stop by Money Talks News’ Solutions Center to find a savings account with the best interest rate.

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