Photo (cc) by Marit & Toomas Hinnosaar
Satisfying your craving for Girl Scout Thin Mints or Samoas will soon be just a mouse click away.
The Girl Scouts of the USA has announced that its cookie sales are going digital. The Girl Scouts have focused on door-to-door and face-to-face cookie sales for nearly 100 years. Online cookie sales were banned until now. The Washington Post wrote:
“Digital Cookie,” a platform recently approved by the organization, will allow Girl Scouts to sell cookies via a mobile and tablet app or a personal website starting in January. Troops have to opt in to the online selling program for their cookie-selling drives.
The personal cookie-selling sites are accessible only to those who receive an emailed invitation from a Scout, the Post said.
More than half of the 2 million Scouts are expected to sell their cookies online, according to The Associated Press. “But the tactic is intended to enhance, not replace, the paper spreadsheets used to generate an estimated $800 million in cookie sales a year,” the AP said.
Girl Scout officials said the girls who sell online will be learning valuable entrepreneurial skills, including online marketing and e-commerce skills. According to AP, the Girl Scouts are eager to enhance their cookie-selling efforts.
“A lot of people have asked, ‘What took you so long to get online?’ We spend a lot of time thinking how do we make this safe, scalable and smart,” Kelly M. Parisi, chief communications executive for Girl Scouts of the USA, said at a recent demonstration for select media.
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