Google Says Weddings Are Ditching Tradition

An analysis of Google's data suggests couples are seeking alternative cakes, splitting up honeymoons, and handling more stuff themselves.

Google Says Weddings Are Ditching Tradition Photo (cc) by kristin_a (Meringue Bake Shop)

Google analyzed wedding-related searches and videos and found some interesting trends that buck traditional arrangements. For one thing, couples are increasingly interested in do-it-yourself shortcuts…

YouTube style with huge followings, such as RachLoves and MissKasandraBrooks, often give wedding tips to their fans. FleurdeForce, for example, recently started a separate channel BridedeForce to share the process of planning her big day. The channel has already attracted 60,000 subscribers.

Instead of giant wedding cakes, some brides-to-be want to serve cupcakes and cookies. And rather than taking a honeymoon right after the wedding, some couples are saving their vacation for later or splitting them up…

  • A starter honeymoon: Since their surge began in 2011, mini honeymoon searches continue to increase in popularity
  • Before the family grows: Searches for ‘babymoon’ increased 45% year over year, and increased by nearly 70% in the last two years
  • More honeymoons, more often: Not only are folks searching for honeymoons more, they’re taking more of them. Searches for ‘second honeymoon’ doubled over the past year.

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