New research from Nielsen reveals what kind of TV ads Generation Y (now teens to mid-30s) pays attention to – and finds it varies by gender…
Guys and girls identify differently with tone and theme. Imagery of strong, female celebrities in fun, high-energy situations fosters emotional connection with women. Men tend to be more action-oriented, and competitive scenes and extreme images are visuals to which the average young man responds.
Here’s a graphic highlighting the differences in more detail…
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