More Viewers Ditch TV Sets — Is It Time to Cut the Cable Cord?

It's official: Most consumers no longer watch their favorite shows on a TV set. Are you missing out on savings they've found?

More Viewers Ditch TV Sets — Is It Time to Cut the Cable Cord? Photo by nito / Shutterstock.com

Television sets are seemingly becoming a thing of the past.

The number of consumers who prefer watching TV shows on TV sets — as opposed to other digital devices –dropped by 55 percent over the past year, according to Accenture’s 2017 Digital Consumer Survey.

The survey polled 26,000 consumers across the U.S. and 25 other countries. Its findings echo a trend Accenture has observed for four years running. As recently as 2014, the survey found that 65 percent of consumers preferred to watch TV shows on TV sets. As of the 2017 survey, only 23 percent of consumers prefer TV sets over other digital devices.

The most popular device for watching TV shows is now a laptop or desktop computer, preferred by 42 percent of consumers. Thirteen percent of respondents prefer watching on smartphones.

Gavin Mann, global managing director for Accenture’s broadcast business, notes:

“The dominance of the TV set as the undisputed go-to entertainment device is ending. While a great number of people still watch plenty of TV shows on TV sets, our research uncovers a rapid acceleration in their preference for viewing on other digital devices — especially laptops, desktops and smartphones.”

We here at Money Talks News are not surprised by these findings.

Vice president and resident tech guru Dan Schointuch is perhaps the first person I know to slash his monthly bills by cutting the cable cord. Check out this 2011 article and video for which he was interviewed.

Money Talks News contributor Geof Wheelwright followed suit about three years ago — reducing his bill by more than 50 percent. As he writes in “How to Cut the Cable TV Cord in 2017“:

“… I’m here to tell you as a veteran cord-cutter that it’s well worth it. … I no longer have to buy bundled packages of cable channels to get just a few shows that I really want. I also don’t have to channel surf through endless reality shows, shopping channels, retro TV, offbeat cooking competitions and obscure sports on my way to the entertainment I want.”

How do you prefer to watch TV shows? Let us know below or on our Facebook page.

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