New Google Features Help With Holiday Shopping

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Woman shopping online - Yuri A /

As we reported earlier this week, Google Maps can now help you better plan your holiday travel. Now, Google Search wants to help make your holiday shopping easier.

Google says its search engine includes new capabilities thanks to Search Generative Experience (SGE), which incorporates artificial intelligence (AI).

Google notes that SGE “can be especially useful for gift-giving.” According to a Google blog post:

“Let’s say you’re looking for a present for the budding chef in your life and don’t know where to start. Search ‘great gifts for home cooks,’ and you’ll now see a wide variety of subcategories to explore — like specialty tools, artisanal ingredients, culinary subscriptions and even experiences like cooking classes — with options from brands large and small.”

You can then tap into a category, browse for gifts and make a purchase.

Just note that you must opt in to SGE, which you can do at, if you want to take advantage of this or other AI-powered capabilities of the Google search engine.

Google also says it is connecting its image generation technology with more than 35 billion listings in its Shopping Graph. The goal is to “help you better visualize and find the style you’re looking for.”

Google cites the example of a shopper who wants a “colorful, patterned puffer jacket.” After typing in that description, you soon will be able to tap “Generate images” and see images that match what you are looking for. This new option will roll out on mobile in December.

Finally, men can use AI technology to virtually try on tops in the Google app or any mobile browser in the U.S. The technology soon will come to desktops as well.

According to Google:

“Just tap the result to see how that piece of clothing looks on a real model who resonates with you. You can select from 40 models ranging in skin tone, body shape, height and size so you can make a more confident decision.”

This new offering builds on technology that already allows women to virtually try on tops.

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