New Restaurant Serves Only Cereal — but With a Flair

Billion Photos / Shutterstock.com

Cereal. It’s what’s for breakfast, lunch and dinner at a new cereal bar and cafe in New York.

But Kellogg’s NYC, which officially opens July 1 in Times Square, is serving up much more than the standard bowl of cereal with milk. Kellogg’s is taking its popular cereals like Corn Pops, Frosted Mini-Wheats and Froot Loops, and making them “gourmet” with toppings that include lemon zest, thyme, chai tea powder, fresh mint and toasted pecans.

“We hope to elevate the experience from just cereal with milk,” Kellogg’s NYC partner, Anthony Rudolf, told the New York Daily News. “Just because I can open a beer at home, doesn’t mean I’m not going to the pub,” he adds, encouraging skeptics to belly up to a bowl.

Diners can opt for a la carte cereal options (only Kellogg’s cereals, of course) or choose one of 10 custom cereal dishes created by celebrity pastry chef Christina Tosi, founder and owner of Momofuku Milk Bar in New York City.

There’s the Life in Color, a bowl of Kellogg’s Froot Loops with lime zest, marshmallows and passion fruit jam, with Blue Marble ice cream (or milk). Or you can try You’re Crackin’ Me Up, a bowl of Kellogg’s Cracklin’ Oat Bran with dried cranberries, white chocolate and toasted coconut over milk or ice cream.

According to CNN Money, Kellogg’s first teamed up with Tosi in 2014 for a temporary pop-up cereal shop.

“People were so wowed by her recipes that we felt we were onto something,” Noel Geoffroy, Kellogg’s SVP of marketing and innovation, told CNN Money. “We wanted to continue this partnership with her.”

Although the cost of cereal at Kellogg’s NYC may seem steep – prices start at $6.50 a bowl – I have to admit, Tosi’s creations sound pretty tasty.

Given the popularity of cereal these days, Kellogg’s said its new cereal bar and cafe is sure to make a splash with diners.

“One-third of cereal consumption happens outside of breakfast hours,” said Geoffroy. “Cereals are meeting people’s meal needs across all parts of the day — in between meals, after school, even after dinner.”

Each bowl of cereal at Kellogg’s NYC will also come with a prize, like an Uber gift card, according to the Daily News.

Would you eat at an all-day cereal bar? Share your comments below or on our Facebook page.

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

Read Next
10 Mistakes That Cost You Money at Warehouse Stores
10 Mistakes That Cost You Money at Warehouse Stores

Wholesale clubs might have great deals, but these mistakes will cost you.

8 Things You Can Buy for $1 or Less on Amazon
8 Things You Can Buy for $1 or Less on Amazon

They say you get what you pay for — but not always. Sometimes, you can uncover a good deal at a great price.

Why Is My Pension Killing My Social Security Benefit?
Why Is My Pension Killing My Social Security Benefit?

A reader says the government is penalizing him for having a pension. Is he right?

Have You Heard of This Best Place to Retire in 2020?
Have You Heard of This Best Place to Retire in 2020?

The best place to retire in America is one you likely are not familiar with.

This Chase Card Is Great for Groceries and Cash Back on Everything
This Chase Card Is Great for Groceries and Cash Back on Everything

You could earn more than $600 cash back in your first year just from grocery shopping.

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Most Popular
10 Things Frugal People Never Buy
10 Things Frugal People Never Buy

If you’re a true tightwad, the mere thought of spending money on these items gives you the willies.

10 Useless Purchases You Need to Stop Making
10 Useless Purchases You Need to Stop Making

You might as well flush your money down the loo if you spend it on these things.

7 Social Security Benefits You May Be Overlooking
7 Social Security Benefits You May Be Overlooking

There’s more to Social Security than retirement benefits.

7 Social Security Rules Everyone Should Know by Now
7 Social Security Rules Everyone Should Know by Now

Confusion over Social Security is a shame, considering how many of us will need this money badly.

If You Find This Thrift Shopping, Buy It
If You Find This Thrift Shopping, Buy It

They don’t make coffee makers like this anymore.

3 Ways to Get Microsoft Office for Free
3 Ways to Get Microsoft Office for Free

With a little ingenuity, you can cut Office costs to zero.

14 Things You Should Stop Buying in 2021
14 Things You Should Stop Buying in 2021

These convenient household products come with hidden costs that you might not have considered.

The 6 Best Investing Apps for Beginners
The 6 Best Investing Apps for Beginners

If you’re looking to ease into investing in the coronavirus economy with just a little money, check out these easy-to-use tools.

Is Writing a Check Still Safe?
Is Writing a Check Still Safe?

Every time you pay by check, you hand your bank account numbers to a stranger.

8 Things You Should Replace to Improve Your Life Today
8 Things You Should Replace to Improve Your Life Today

Being frugal isn’t smart if you put off replacing these items.

6 Ways to Protect Your Retirement Accounts From Hackers
6 Ways to Protect Your Retirement Accounts From Hackers

Imagine having $245,000 stolen from your retirement account — and not being reimbursed.

9 Mistakes People Make When Cleaning With Vinegar
9 Mistakes People Make When Cleaning With Vinegar

Cleaning with vinegar can save you a lot of money, but using it like this can cost you.

13 Amazon Purchases We Are Loving Right Now
13 Amazon Purchases We Are Loving Right Now

These practical products make everyday life a little easier.

7 Income Tax Breaks That Retirees Often Overlook
7 Income Tax Breaks That Retirees Often Overlook

Did you realize all these tax credits and deductions exist — or that they apply to retirees?

7 Kirkland Signature Items to Avoid at Costco
7 Kirkland Signature Items to Avoid at Costco

Even if it seems you save a bundle buying Costco’s Kirkland Signature brand products, they may not be the bargain they appear to be.

4 States Where Taxes on Social Security May Fall Soon
4 States Where Taxes on Social Security May Fall Soon

These states are considering reducing — or even eliminating — income taxes on Social Security benefits.

10 Things Successful Retirees Do Differently
10 Things Successful Retirees Do Differently

These habits and characteristics can help put you on the track to success.

7 Hidden Sections of Amazon Every Shopper Should Know
7 Hidden Sections of Amazon Every Shopper Should Know

These little-known departments of Amazon are gold mines for deal-seekers and impulse shoppers alike.

7 Costly Health Problems That Strike After Age 50
7 Costly Health Problems That Strike After Age 50

As we age, our bodies wear down. Here is how to cut costs associated with some common ailments.

View More Articles

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Add a Comment

Our Policy: We welcome relevant and respectful comments in order to foster healthy and informative discussions. All other comments may be removed. Comments with links are automatically held for moderation.