The original Gerber baby just celebrated a big milestone — her 90th birthday.
You might not recognize Cook today, but a charcoal sketch of her as a 4-month-old infant arguably made Cook one of the most iconic babies in history. The sketch first appeared on Gerber baby products in 1928.
Cook’s image was sketched by a family friend in 1927, then submitted to Gerber the following year when Gerber held a contest to find a face to represent its baby food advertising campaign.
The rest is history.
Gerber adopted Cook’s picture as the Gerber Products Co.’s official trademark in 1931, the AP reports. Headquartered in Fremont, Michigan, Gerber is now a subsidiary of Nestlé Group.
According to Gerber, the identity of Cook — “a face recognized and loved across the globe” — was kept secret until 1978. Gerber says:
Mrs. Cook’s sparkling eyes and adorable, curious baby face still personify the Gerber brand, representing Gerber’s commitment to happy, healthy babies all over the world.
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