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What was once a unique way of advertising — plastering a corporate name on professional sports stadiums for a price — is now fairly commonplace, with naming contracts running into the tens of millions of dollars.
According to the Houston Chronicle, just one in four sports franchises still play on a field or in an arena that isn’t emblazoned with a corporate name — among them are Lambeau Field, Yankee Stadium, Fenway Park and Wrigley Field.
It would be hard to determine the payoff on these naming deals, but the exposure they provide major companies is undeniable, given how many people attend the games and millions more who watch them on television. Companies are placing big bets on them. Here are 20 of the richest naming-rights deals on record in the country.