Financial Therapy: What It Is and Why You Might Benefit From It

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Editor's Note: This story originally appeared on NewRetirement.

Some money issues require financial advice from someone who understands the numbers. Other matters may be more psychological in nature and would be best dealt with through a confidant who understands emotions. Many times fixing financial woes requires a combination of financial and emotional expertise. That’s where financial therapy comes in.

Personal Finance Is Both Financial and Behavioral

Happy thoughtful senior woman thinking about Social Security or retirement income
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It is easy to think that personal finance is a clear-cut rational discipline like math or science, that all you need is the right formula. However, while there is some science, there is also a lot of art to the discipline.

And, like art, personal finance can be extremely messy. It involves emotion, motivation, storytelling, psychology, decision-making, assumptions, and myriad other behavioral factors that can be difficult to quantify.

What Is Financial Therapy?

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Financial therapy is a specialized field of psychology. The Financial Therapy Association defines it as: “The integration of cognitive, emotional, behavioral, relational, and financial aspects of well-being.”

In other words, financial therapists help you “think, feel, communicate, and behave differently with money to improve overall well-being through evidence-based practices and interventions.”

Financial therapy can help you identify your attitudes and values around money and how you got to be who you are. How you approach money is often driven by how you were raised and the economic conditions you have experienced. It can identify why you feel the way you do about personal finance and how to improve your relationship with money.

The Utility of Financial Therapy

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Your financial situation is certainly influenced by how much you earn and the overall economy. However, it is also heavily impacted by your goals, attitudes, and values. And, while there are some right answers for reducing tax expenditures or increasing returns, there are not necessarily right answers when it comes to goals, attitudes, and values.

But, by understanding your emotions, motivations, and what shaped your attitudes you can take more rational financial actions and better identify and achieve your own financial goals.

How Do You Find a Financial Therapist?

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There is a very small group of specialized financial therapists who lean into the psychological aspects of money. And, some financial advisers have a certification in financial therapy. For example, the Financial Therapy Association offers an accreditation program in financial therapy. It teaches how to identify behaviors that hinder financial progress.

However, most good financial advisers will dabble in “therapy.” And, they should at least understand your motivations and values. An adviser who doesn’t ask about these factors may not be giving you the best advice for who you really are.

The CFP Board, the gold standard for financial adviser certifications, provides training in the “soft skills” of money management. They teach their advisers “The Psychology of Financial Planning.” The course covers attitudes, values, biases, and other topics.

Interested in talking with a financial adviser? NewRetirement advisers offer personalized advice, guidance, and maybe a little therapy too. Try a free discovery session with a CFP professional to discuss your needs.

Need more focused financial therapy? You might find a therapist here.

Do You Need Financial Therapy From a Licensed Financial Therapist or an Adviser?

Female Investment Adviser and Client
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While anyone could probably benefit from financial therapy, figuring out what kind of resource can be tricky. It is typically those suffering from acute financial trauma or a disorder who will benefit the most from a financial therapist as opposed to a financial adviser.

Financial therapy is more focused on really addressing the underlying reasons for certain behaviors rather than developing a financial plan, improving financial habits, and enhancing decision making.

Here are a few examples of financial therapy and the type of practitioner who would be most useful.

An Extreme Financial History

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Financial therapy from a therapist can be useful if you grew up with extreme financial circumstances. Imagine having grown up very poor. Watching parents struggle, feeling pangs of hunger, or coveting what other kids could afford will have a lasting impact on your attitudes toward money.

Overcoming Your Upbringing

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Regardless of income level, how your parents saved and spent money is going to influence your approach to personal finance. Even world events will shape how you think and feel about money.

Some financial advisers can help you understand how your personal history is impacting your decision-making. A therapist may be more helpful in resolving or shifting your behaviors.


Woman with her arms in an X
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Both therapists and advisers can help you identify your financial values. An adviser is probably the best resource to help you translate those values into meaningful financial action.

For example: Some people value financial security over financial gain. And, the financial decisions that help achieve security can be different than those that achieve maximum returns.

An adviser can help guide your financial decisions based on your financial values.


Stressed woman regretting a purchase on her credit card
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When the stock market melts down, it is not the short-term loss of money that is the problem, it is all the emotions associated with the short-term loss and the actions those emotions might trigger.

You see, too often people sell when the market tumbles. This phenomenon explains why the average 401(k) has returned only 3% annually over the past three decades, even though the markets’ returns have been triple that amount. The psychology of greed and loss avoidance is why people sell at lows and buy at highs.

A good adviser can help keep you focused on your money and enable you to overcome emotions and make the right financial decisions.


Woman who overspends
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Overspending is a common financial problem. A financial therapist can help you understand why you are driven to overspend and counsel you on the emotions and behaviors that are driving you to spend too much.

Avoidance is another common issue with regard to money management. Too many people bury their heads in the sand and avoid dealing with immediate financial concerns or don’t plan adequately for their future. Financial therapy can help identify why you avoid financial issues and how to get more engaged with your money.

Whether You Need Financial Therapy or Not, You Do Need a Long-Term Financial Plan

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Financial planning is a discipline like exercise and eating well that should be integrated into everyone’s everyday life regardless of their values and financial history.

Surveys find that among those who have done retirement planning, a full 91% say it has been useful to them, with 33% reporting it has been critical to putting them on a better path for retirement.

Other surveys report similar data. For example, Charles Schwab finds that people with written plans feel more confident and less stressed. Furthermore, research finds that people with plans make better decisions, develop better financial habits, and have better financial outcomes.

The NewRetirement Planner is the best online tool for planning. Start (or maintain) your plan today.

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