When you buy a car, the color you choose can impact how deeply you have to dig into your wallet to pay for the vehicle.
Recently, iSeeCars looked at more than 10 million used cars sold between 2018 and 2023 that were between 1 and 5 years old. Then, it identified the color of each of those cars and the price the vehicle sold for to determine which colors were most or least expensive.
Following are the car colors that on average are most expensive, followed by those that are cheapest.
The average price of used cars of this color sold in 2023: $49,043
This color’s popularity rank: No. 13 (It accounted for 0.1% of used cars)
As a general rule, colors that are less popular hold their value better than more common hues, so they tend to fetch higher resale prices. In a summary of the findings, Karl Brauer, iSeeCars executive analyst, says:
“These price bumps aren’t a reflection of color popularity, but of supply and demand. Not many people want a yellow car, but far more people want one than exist.”
For more about how car color impacts sales, check out “5 Colors That Can Ruin Your Car’s Resale Value.”
The average price of used cars of this color sold in 2023: $39,911
This color’s popularity rank: No. 7 (It accounted for 1% of used cars)
Brauer notes that bright, colorful cars are less common in some cities than others. That is especially true of Los Angeles.
In the summary of the findings, Brauer — who lives in Southern California — says he has noticed this trend:
“The preponderance of white, black, gray, and silver cars makes the roadways look like a 1950s TV show. It also means the — very rare — blue, red, green, or orange cars truly stand out when slogging along in stop-and-go traffic.”
The average price of used cars of this color sold in 2023: $38,001
This color’s popularity rank: No. 10 (It accounted for 0.4% of used cars)
Beige is the color that saw the biggest price increase between 2018 and 2023, according to iSeeCars. One factor that drove prices higher is that beige has become the featured color on many limited-production trucks over the past five years.
In addition, a short supply of cars on the market means drivers will take what they can get. So, beige is now more desirable than it was back when consumers had more choices.
The average price of used cars of this color sold in 2023: $35,503
This color’s popularity rank: No. 1 (It accounted for 26.2% of used cars)
White remains one of two colors that is ubiquitous in the car market. It is the most popular color overall and for almost all body types, including convertibles, sedans and SUVs.
White is also the most popular car color in 40 states.
The average price of used cars of this color sold in 2023: $35,491
This color’s popularity rank: No. 2 (It accounted for 21.8% of used cars)
Black is the other car color that dominates today. It is one of four grayscale colors — white, black, gray and silver — that can be found on nearly 80% of today’s cars.
Black is the most popular color in 10 states, and the most common color on coupes. But it might not be your best choice if safety is your prime concern. To find out more, read “4 Car Features That Can Make Driving More Dangerous.”
The cheapest colors
Across all colors, the average used sold for $34,130 in 2023. However, all of the following colors sold for less than average:
- Gold: $30,315
- Silver: $30,786
- Purple: $32,180
- Gray: $33,011
- Brown: $33,012
- Blue: $33,320
- Red: $33,622
- Orange: $33,623