Editor's Note: This story originally appeared on Invigor Medical.
Interest in testosterone has surged in recent years, driven by a mix of medical, cultural, and commercial influences. As awareness of age-related hormone changes grows, more people — particularly men — are turning to testosterone as a potential remedy for symptoms like fatigue, low libido, and reduced muscle mass.
While testosterone therapy is FDA-approved for treating clinically diagnosed deficiencies, its use for age-related declines remains off-label.
Even so, demand continues to grow, reflected in rising prescriptions and a booming market of over-the-counter supplements, wellness clinics, and online platforms promoting treatment for what’s commonly known as “low T.”
To better understand how this interest is evolving, researchers at telehealth company Invigor Medical analyzed search data from Google Trends to identify patterns in public curiosity about testosterone.
The following examines the specific questions and concerns Americans are most frequently researching and which states are leading the surge in online interest.
What About Testosterone Do Americans Want to Know?
Google search data shows that Americans are seeking answers to a wide range of testosterone-related questions, especially related to symptoms, causes, and how the hormone functions in both men and women.
Over the past year, the most searched term by far was “low testosterone,” followed by related queries such as “testosterone levels,” “what is testosterone,” and “testosterone women.”
Interest in how to “increase testosterone” also ranked highly, suggesting a strong public focus on diagnosis, treatment, and hormone optimization. Notably, there was considerable interest in how testosterone affects women, with terms like “testosterone women” and “testosterone in women” both appearing in the top 10.
The fastest-rising searches highlight a mix of practical health concerns and viral curiosity. Searches like “normal testosterone levels in males” (+1,450%) and “side effects of low testosterone in men” (+90%) reflect a desire for medically grounded information.
At the same time, highly searched questions such as “does masturbation cause low testosterone” (+1,250%) and “do receipts lower testosterone” (+1,150%) reflect the influence of online health myths and social media speculation.
One of the more unusual breakout terms—”secret testosterone nexus of evolution” (+1,150%)—likely refers to an online guide by the same name.
Together, these searches reflect a blend of medically grounded questions—such as those about hormone levels and symptoms—and more speculative or unverified claims that have gained traction through social media, podcasts, and other online wellness content.
Following are the top states with the most search interest in testosterone.
10. Kentucky
- Relative search interest (past year): 85
- 10-year percentage change: +117.4%
- Fastest-rising related search term (past year): Do receipts lower testosterone
9. Tennessee
- Relative search interest (past year): 86
- 10-year percentage change: +66.1%
- Fastest-rising related search term (past year): Do receipts lower testosterone
8. Louisiana
- Relative search interest (past year): 86
- 10-year percentage change: +70.7%
- Fastest-rising related search term (past year): Does masturbation cause low testosterone
7. Wyoming
- Relative search interest (past year): 88
- 10-year percentage change: +16.7%
- Fastest-rising related search term (past year): Symptoms of low testosterone in men
6. West Virginia
- Relative search interest (past year): 88
- 10-year percentage change: +90.2%
- Fastest-rising related search term (past year): Where to buy testosterone
5. Arizona
- Relative search interest (past year): 88
- 10-year percentage change: +97.9%
- Fastest-rising related search term (past year): Side effects of low testosterone in men
4. Arkansas
- Relative search interest (past year): 89
- 10-year percentage change: +97.9%
- Fastest-rising related search term (past year): Testosterone clinic near me
3. Idaho
- Relative search interest (past year): 98
- 10-year percentage change: +106.7%
- Fastest-rising related search term (past year): What foods increase testosterone
2. Oklahoma
- Relative search interest (past year): 99
- 10-year percentage change: +86.5%
- Fastest-rising related search term (past year): Do women produce testosterone
1. Utah
- Relative search interest (past year): 100
- 10-year percentage change: +95.8%
- Fastest-rising related search term (past year): Benefits of testosterone for women
Methodology
This analysis draws on data from Google Trends, a public tool that measures the relative popularity of search terms over time and across geographic regions.
Rather than reporting absolute search volumes, Google Trends assigns a normalized score between 0 and 100. A score of 100 represents the peak popularity of a term in a specific region during a selected time frame, while lower scores reflect proportionally lower levels of interest.
These scores are relative to the total number of Google searches in that region, allowing for comparisons across states regardless of population size.
To identify where interest in testosterone-related topics is highest, the research team examined state-level Google search interest in the term “testosterone” over the 12-month period from July 9, 2024, to July 9, 2025. The resulting data was used to rank states by their relative search interest during this time.
To highlight long-term changes in interest, the analysis also included a comparison of search interest from July 1, 2015, to July 1, 2025, measuring the 10-year change in search volume. In addition, the study identified the fastest-rising related search terms over the past year for each state.
Add a Comment