Customers Say These Are the Best — and Worst — Streaming Services

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Editor's Note: This story comes from CableTV.com.

When HBO Max rebranded to Max in 2023, it made a promise that it would become “the one to watch.” We scoffed at the catchphrase, but they might have been right.

Our survey data from 2024 shows that customers are more satisfied with Max’s service than any of its competitors, despite its confusing branding and increasingly high price tag.

We didn’t stop there — in our fifth annual survey, we dove deep into the minds of the American TV fan and sought to answer the question: What makes a good streaming service? And which ones are doing everything right?

Keep reading for some of our biggest takeaways.

Brand loyalty is king: On-demand streaming trends for 2025

Woman watching Netflix
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Max is thriving because of brand loyalty to HBO.

As of writing, Warner Bros. Discovery’s Max is one of the most expensive streaming services around. Its prices rival Netflix’s and Hulu’s.

So why did it rank No. 1 in customer satisfaction in this year’s survey, with a whopping 84% satisfaction rate?

Our respondents had a lot of good things to say about the streamer, and we noticed one important trend: A lot of subscribers still consider Max an extension of HBO, even after the platform tried to distance itself from the brand in 2023.

Much like how most of us will never stop using the name Twitter instead of X, viewers still call the service HBO Max, or sometimes even just HBO. If you’ve always subscribed to the service as a cable add-on, it all feels like the same thing. And it essentially is.

Long-time HBO fans aren’t going to be scared off by an awkward rebrand as long as their favorite premium titles are still there. We also noticed that some people subscribed for specific shows, like “The Penguin” or “Game of Thrones.”

So when Warner Bros. Discovery tries to distract from its upcoming password-sharing restrictions in 2025, it might want to lean into the HBO nostalgia angle. If Netflix is anything to go by, brand loyalty can carry a company through a lot.

Gen Z still watches Netflix more than any service, even without their parents’ passwords

Person watching Netflix
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It’s been a bit since Netflix doubled down on its plan to restrict password sharing, much to the despair of college kids around the country. If you want to remain on your family’s plan, your folks will have to shell out an extra fee per month.

Last year, we predicted these greedy tactics would be destructive, undermining people’s faith in their streaming services as they stopped legally watching streaming content. However, it doesn’t seem like that happened.

My generation, Gen Z, still watches Netflix more than any other streaming service.

Gen Z streaming subscriptions by service

Person looking at new titles and shows on Netflix on laptop
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  • Netflix: 65%
  • Amazon Prime Video: 54%
  • Disney+: 52%
  • Hulu: 38%
  • Max: 33%
  • Paramount+: 29%
  • Peacock: 27%
  • Tubi: 21%
  • Apple TV+: 19%
  • Crunchyroll: 14%
  • ESPN+: 14%
  • Discovery+: 10%
  • STARZ: 9%
  • AMC+: 6%
  • Crackle: 5%
  • MGM+: 1%

Customer satisfaction rates for Netflix aren’t the best this year, but that doesn’t seem to correlate to subscriptions. People are staying subscribed despite their unhappiness with the company’s policies.

You’d think that 18- to 27-year-olds would be the first to ditch Netflix since they’re more likely to be in the process of moving out of their parents’ homes and joining the real world.

I know the sting of trying to watch the latest episodes of “Dan Da Dan” and “Ranma ½,” only to be met with a pop-up saying I’m no longer part of my parents’ household. At this point, my mom is used to semi-regular phone calls asking for a temporary log-in code.

But those temporary log-in codes only last so long, so Zoomers (another name for Gen Z) must be giving in and buying additional accounts. If you’re looking for an ad-free experience, it is cheaper to add a profile to your family’s existing account rather than start from scratch. (By the way, a Standard plan is $15.49 per month for one household, but a Standard add-on is only $7.99 per month)

The catch is that Standard accounts can only purchase one additional member slot, and Premium accounts can only purchase two additional member slots. The messaging around this feature is confusing, and it feels like an arbitrary restriction, but here we are.

You’re more likely to have streaming services if you live with children

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Not everyone is fully on board with streaming services. Over 1,800 people told us they don’t currently subscribe to any streaming service.

As you might guess, older people are less likely to have streaming services than younger people. Thirty-nine percent of Silent Generation respondents (children of the Depression and World War II) reported no streaming services, while only 9% of Gen Z respondents said the same.

However, the real surprise came when we asked if respondents lived with any children in the house. Twenty percent of people who do not subscribe to streaming services live in homes with no children, while 6% of people who do not subscribe to streaming services live with children.

It’s easy to guess why this might be. Children love to be entertained, and plopping your kid in front of a TV is a popular way to occupy their time. It’s certainly better than giving them unrestricted access to AI-generated nightmare fuel on YouTube.

Netflix is the most popular option for households with kids

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Disney+ markets itself as the ultimate streaming service for kids, and we usually agree. But according to our survey, more people subscribe to Netflix than any other service, and that trend continues in households with children.

Of the child-adjacent people who subscribe to streaming services, more people reported a Netflix subscription than any other service, with Disney+, Hulu, and Paramount+ trailing behind it.

Its popularity can probably be chalked up to its broad appeal: “Barbie” and “Carmen Sandiego” for the kids, “Heartstopper” for the teens, and “Squid Games” for the parents. Plus “Bridgerton” for your weird, Jane Austin-obsessed aunt.

To its credit, Disney+ is trying to hold the same broad appeal by bundling itself with ESPN+ and Hulu. But it still can’t beat Netflix as a one-stop shop.

Yes, streaming service prices are still going up

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In 2023, we reported that streaming services were getting more expensive than ever, with every major service raising its prices. That trend continued into 2024, with many of those same services raising their prices again. In many cases, these new price points outpaced inflation.

Thus, another consumer-friendly product becomes too expensive in the pursuit of infinite corporate growth.

Here are price ranges for streaming services over the last three years, with prices in January 2023, January 2024, and January 2025:

  • Netflix: $6.99-$19.99/mo. — $6.99-$22.99/mo. — $6.99-$22.99/mo.
  • Max: $9.99-$14.99/mo. — $9.99-$19.99/mo. — $9.99-$20.99/mo.
  • Hulu: $7.99-$14.99/mo. — $7.99-$17.99/mo. — $9.99-$18.99/mo.
  • Disney+: $7.99/mo. — $7.99-$13.99/mo. — $9.99-$15.99/mo.
  • Peacock: Free-$9.99/mo. — $4.99-$9.99/mo. — $7.99-$13.99/mo.
  • Paramount+: $4.99-$14.99/mo. — $5.99-$11.99/mo. — $7.99-$12.99/mo.

Highest overall satisfaction

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Aside from our Best of the Best Award, this is the most coveted award we can give a streaming service.

Later on in our analysis, we’ll go into factors like usability, original content, and price point.

But overall satisfaction comes down to one question: Is your streaming service good?

‘What is your overall satisfaction with your streaming service?’

Discovery+ streaming network
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  1. Max, Discovery+ (84%)
  2. Starz (83%)
  3. Netflix, Crunchyroll (82%)

In this year’s biggest upset, people really love Max. (Formerly HBO Max. Can we stop saying that at this point?) They also really love Discovery+, which is basically Max Lite — Max subscribers get access to a lot of Discovery+ reality TV content bundled with all the HBO dragons.

This win comes with a big asterisk: We’re excluding Shudder from this year’s count for the 2025 awards. I know, I know. The horror streaming platform has absolutely dominated the competition since we started including it in our polls. But it’s not an easy task finding roughly equal distributions of customers for every major streaming service, and some names fell short of reaching our respondent threshold.

But even so, Max ranked right in the middle of the pack last year with an overall satisfaction score of 74%. That’s a 10-point shift. What happened?

Max had a bad rep after it evolved from HBO Max in May 2023. We were pretty upset about the change (and the resulting price increase). So customers had a good reason to give it that 74%.

But the “Game of Thrones” spinoff “House of the Dragon” aired during the summer of 2024. And it’s hard to say no to dragons.

We can’t say that we’ll give Max our Best of the Best Award for on-demand streaming this year — in fact, I can almost promise you I won’t — but it appears that the service has thoroughly repaired its reputation after a rocky 2023.

Full results for ‘extremely or very’ satisfied with streaming services

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  • Max: 84%
  • Discovery+: 84%
  • STARZ: 83%
  • Netflix: 82%
  • Crunchyroll: 82%
  • Tubi: 81%
  • Amazon Prime Video: 79%
  • MGM+: 77%
  • ESPN+: 77%
  • Disney+: 77%
  • Peacock: 76%
  • Hulu: 75%
  • Apple TV+: 75%
  • Paramount+: 73%
  • AMC+: 72%
  • Crackle: 62%

‘How well did your experience compare with your ideal of how a streaming service should be?’

Smiling happy couple watching a movie or TV show on TV with home streaming service or cable while eating popcorn
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Percentage of customers responding “extremely or very close” to the ideal:

  1. MGM+, Crunchyroll (81%)
  2. Max (80%)
  3. ESPN+ (78%)

What would your ideal streaming service look like? It’s not a powerhouse like Netflix, Disney+, or even Max. This year, there is a tie between MGM+ and Crunchyroll.

MGM+ used to be EPIX before it changed its name in 2023. It’s flown under the radar since then, at least as far as we’re concerned. But this year, consumers proved we ought to give the Amazon-owned service another look. At $6.99 per month, it’s certainly the price we feel a streaming service ought to be.

We’ll dive deeper into the MGM+ library in our Original Content section.

Crunchyroll is more of a niche service — specifically for anime — but people seem to love it. Not that they have a choice since Crunchyroll is the biggest anime service left standing after it absorbed its competitor Funimation and discontinued VRV.

But it’s nice to see that anime fans still have a good experience with the platform.

Why do people love it so much? I’d say it’s because of Crunchyroll’s relatively low price for its ad-free plan, which is uncommon among other streaming services.

Full results for an experience ‘extremely or very’ close to the ideal streaming service

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  • MGM+: 81%
  • Crunchyroll: 81%
  • Max: 80%
  • ESPN+: 78%
  • Discovery+: 77%
  • AMC+: 76%
  • Disney+: 76%
  • Netflix: 76%
  • STARZ: 76%
  • Peacock: 75%
  • Apple TV+: 72%
  • Tubi: 72%
  • Amazon Prime Video: 71%
  • Hulu: 70%
  • Paramount+: 69%
  • Crackle: 64%

‘To what extent did the platform meet your expectations as a streaming service?’

Man watching TV excited to be saving money
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Percentage of customers responding “completely or very much”:

  1. Max, Discovery+ (85%)
  2. Crunchyroll (84%)
  3. STARZ (80%)

Max may have fallen short of customers’ expectations last year, but it redeemed itself in 2024. As an HBO product, people expect it to provide access to premium shows like “House of the Dragon” and “Last Week Tonight With John Oliver,” and it delivered.

It’s unclear whether the service’s midyear price hike also met customers’ expectations, but it didn’t dissuade viewers from enjoying their shows.

Meanwhile, Netflix continues to disappoint its customers despite winning best in customer satisfaction last year. Netflix is such a big household name it’s hard not to expect the most from it. But increasing costs, password-sharing restrictions, and live event failures haven’t done much to repair the brand’s image.

It’s not disappointing enough to get people to unsubscribe, though. Come on, it’s Netflix.

Full results for platforms ‘completely or very much’ meeting streaming expectations

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  • Max: 85%
  • Discovery+: 85%
  • Crunchyroll: 84%
  • STARZ: 82%
  • Tubi: 80%
  • Amazon Prime Video: 79%
  • Netflix: 79%
  • MGM+: 78%
  • Apple TV+: 77%
  • ESPN+: 77%
  • Peacock: 77%
  • AMC+: 75%
  • Disney+: 75%
  • Paramount+: 75%
  • Hulu: 74%
  • Crackle: 62%

Best original content

Surprised father and sun watching TV or streaming a movie in shock on the couch
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Even when it seems like corporations take them for granted, the real reason we choose to subscribe to a streaming service is for its original titles.

If you unsubscribe from Netflix, you lose “Stranger Things” and “Arcane.” If you unsubscribe from Hulu, you lose “The Bear.” And if you unsubscribe from Apple TV+ — well, they’ll probably get you back with a free trial the next time you replace your iPhone.

‘How satisfied are you with your service’s original content?’

Baby boomers laughing while watching TV
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  1. MGM+: 86%
  2. Crunchyroll: 85%
  3. Max: 82%

This is another category that shocked us.

I’ve got a confession, dear reader — I’ve never watched any of MGM+’s original content. Have we been sleeping on this service for too long? Apparently, it hosts many popular shows, like “From” and “Hotel Cocaine.”

MGM+’s thing has always been movies, especially classic films, so we were surprised to see it do so well for original content. However, respondents did clarify that while they enjoy the shows when they air, new titles are few and far between.

“It seems that once an 8-10 episode season has ended, it can be months on end without any other new shows or episodes […] available,” says Dean G.

Crunchyroll also did exceptionally well in this category. In addition to its main fare of Japanese (and in some cases, Chinese) imports, Crunchyroll produces only a few original series, including “In/Spectre,” “Noblesse,” and “Tower of God.”

I wonder if Crunchyroll subscribers consider all its exclusive simulcasts “original content.” The platform doesn’t brand some of its titles as original content like other platforms like Netflix do with their international imports, but it would make sense. Its imported simulcasts are impressive both in quantity and quality.

And then there’s Max — but HBO has been doing original content longer than streaming services have existed, so that’s not surprising.

Full results for ‘extremely or very’ satisfied with original content

Apple TV+
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  • MGM+: 86%
  • Crunchyroll: 85%
  • Max: 82%
  • Netflix: 81%
  • Discovery+: 80%
  • STARZ: 80%
  • Disney+: 79%
  • ESPN+: 78%
  • AMC+: 77%
  • Amazon Prime Video: 76%
  • Apple TV+: 76%
  • Peacock: 76%
  • Tubi: 75%
  • Paramount+: 74%
  • Hulu: 69%
  • Crackle: 60%

Best user experience

Woman with remote control watching TV
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We may come to streaming services to laugh, to cry, and to care, but we can’t do that if the service feels lousy to use.

When we rank streaming services in our reviews, we take user experience into consideration, and we asked survey respondents to do the same.

‘How satisfied are you with your user experience?’

Couple watching TV
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  1. Max, Discovery+, STARZ: 84%
  2. MGM+, Tubi: 82%
  3. Crunchyroll: 81%

Apparently, despite the pains of making its customers download yet another new app in 2023, Warner Bros. Discovery has figured out how to make an app that feels good.

Customers enjoy using Max, like Serenity T. from Ohio, who says, “The overall look and design of Max is really nice and not too harmful for my eyes.” And its sister site, Discovery+, is doing pretty well, too.

Meanwhile, Hulu and Amazon Prime Video are doing poorly in the UX department. We think it’s because surfing Amazon Prime Video’s bloated interface feels overwhelming, and even Disney is trying to make Hulu quietly disappear.

I can’t remember the last time I watched Hulu shows through Hulu instead of Disney+. I just got tired of constantly getting logged out (and resetting the family password) while trying to catch up on “Only Murders in the Building.”

Full results for ‘extremely or very’ satisfied with user experience

Max app on a TV screen
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  • Max: 84%
  • Discovery+: 84%
  • STARZ: 84%
  • MGM+: 82%
  • Tubi: 82%
  • Crunchyroll: 81%
  • Disney+: 80%
  • ESPN+: 77%
  • Netflix: 75%
  • Peacock: 75%
  • Paramount+: 74%
  • Apple TV+: 73%
  • Amazon Prime Video: 72%
  • Hulu: 72%
  • AMC+: 70%
  • Crackle: 66%

‘Thinking about your recent interactions with your streaming service, how effective was it at meeting your needs?’

Excited man holding a remote control while watching TV
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Percentage of customers responding “extremely or very” effective:

  1. Max (83%)
  2. Crunchyroll (82%)
  3. Discovery+ (81%)

2024 was a good year for Max’s bottom line  —it saw record subscriber growth in September 2024 — but apparently, it was also a good year for Max customers. Despite a price hike in July, customers felt the streaming service met their needs more than competitors.

Crunchyroll customers also felt like their needs were met this year, which is a good thing because anime fans don’t have a ton of legal alternatives.

Meanwhile, the OG streamer Crackle struggled to meet its viewers’ needs, which seems to be a trend this year.

But we’re also surprised to see Paramount+ so far down on this list. We thought the platform would see some jump in popularity after absorbing SHOWTIME, but it doesn’t seem to have had that effect.

Full results for streaming services that are ‘extremely or very’ effective at meeting needs

Streaming apps
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  • Max: 83%
  • Crunchyroll: 82%
  • Discovery+: 81%
  • Tubi: 79%
  • Amazon Prime Video: 78%
  • Peacock: 78%
  • MGM+: 78%
  • STARZ: 77%
  • ESPN+: 76%
  • Netflix: 76%
  • Apple TV+: 75%
  • AMC+: 74%
  • Disney+: 74%
  • Hulu: 72%
  • Paramount+: 72%
  • Crackle: 52%

‘How easy was it to use your streaming service?’

A senior man holds a remote control and coffee while watching tv on his sofa
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Percentage of customers responding “extremely or very” easy:

  1. MGM+ (91%)
  2. Max (89%+)
  3. Discovery+, Tubi (84%)

Surprising us yet again, customers think that MGM+ is the easiest streaming service to use. It doesn’t have a particularly exciting interface, but maybe fans prefer that to the sensory overload of some of its competitors.

Max and Discovery+ continue to do very well in this category — I hope Warner Bros. Discovery is paying their product designers well because they’re doing something right.

On the other end of the scale are Crackle and AMC+.

We’re less surprised by this because Crackle did very poorly in this year’s survey and because we’ve had our problems with AMC+. (Dear AMC+, can you let us stream just one episode without freezing and kicking us back to your main menu?)

If you can, we’d recommend watching AMC+ titles through other services, like Shudder, Netflix, or Prime Video.

Full results for streaming services that are ‘extremely or very’ easy to use

woman streaming movie on phone
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  • MGM+: 91%
  • Max: 89%
  • Discovery+: 84%
  • Tubi: 84%
  • Netflix: 83%
  • Amazon Prime Video: 82%
  • Crunchyroll: 81%
  • Hulu: 79%
  • Peacock: 79%
  • Apple TV+: 78%
  • Disney+: 78%
  • STARZ: 78%
  • ESPN+: 77%
  • Paramount+: 76%
  • AMC+: 73%
  • Crackle: 68%

‘How enjoyable were your interactions with your streaming service?’

Young couple watching TV
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Percentage of customers responding “extremely or very” enjoyable:

  1. Max (86%)
  2. STARZ (83%)
  3. Discovery+, Disney+ (81%)

Max is effective and easy to use, but it’s also enjoyable. Respondents seem to like both its interface and its library of content.

STARZ surprised us by placing second in this race. Users didn’t feel that it met their needs or was particularly easy to use, but they enjoyed watching it nonetheless. “Outlander” must really be that good.

Full results for ‘extremely or very’ enjoyable streaming interactions

Seated people looking at devices
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  • Max: 86%
  • STARZ: 83%
  • Discovery+: 81%
  • Disney+: 81%
  • Crunchyroll: 81%
  • Tubi: 80%
  • Netflix: 79%
  • Apple TV+: 78%
  • MGM+: 77%
  • Paramount+: 75%
  • Peacock: 75%
  • Amazon Prime Video: 74%
  • AMC+: 74%
  • ESPN+: 74%
  • Hulu: 74%
  • Crackle: 62%

Most reliable

Family watching Hulu streaming TV service
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Another significant factor that goes into customer satisfaction is reliability. Does the service buffer a lot? Do you have to enter your credentials every time you open the app?

How long does it take to boot up a show you want to watch before you give up and start scrolling on your phone?

‘How reliable is your streaming service?’

A hand holding a remote browsing cable alternatives
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Percentage of customers who were “completely or very” satisfied:

  1. Max: 86%
  2. Discovery+: 84%
  3. MGM+: 82%

Customers voted Max the most reliable streaming service this year, with many reporting minimal problems with dropped connections or buffering. This is surprising to us because we noticed a lot of problems when HBO Max first morphed into Max.

When we first tried the new Max app, we experienced mismatched audio tracks and missing titles in featured carousels of recently added content.

We also missed the old navigation menu — we called the new app “HBO Max but worse.” But it seems Max has gotten its act together in the year since.

Meanwhile, Hulu could probably use an overhaul. That is, assuming the streaming platform survives another year and doesn’t become completely integrated into Disney+’s interface the way that Paramount+ absorbed SHOWTIME.

Full results for ‘extremely or very’ reliable streaming

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  • Max: 86%
  • Discovery+: 84%
  • MGM+: 82%
  • Amazon Prime Video: 79%
  • Apple TV+: 79%
  • Disney+: 79%
  • Tubi: 79%
  • ESPN+: 78%
  • AMC+: 77%
  • Netflix: 76%
  • Paramount+: 76%
  • Crunchyroll: 76%
  • STARZ: 75%
  • Peacock: 72%
  • Hulu: 69%
  • Crackle: 62%

Best bang for your buck

Friends watching TV
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Let’s get down to what’s really important: the money. Inflation has been hitting everyone hard since the pandemic, and corporations have taken advantage of consumers by raising prices to unforeseen heights.

So, which streaming services are still “worth it” in 2025?

‘Given the quality of your streaming service, how would you rate the price that you pay for it?’

A man in glasses eats popcorn on his couch while watching TV
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  1. Tubi, Crunchyroll: 85%
  2. Discovery+: 84%
  3. STARZ: 81%

Unsurprisingly, Tubi did very well in this category. Tubi is a free, ad-supported television (FAST) service, so it costs users nothing to try it. Although it’s worth noting that Crackle is also free, and users really hate it.

Crunchyroll also offers a free tier, but even its premium plans are a good value. As of writing, its lowest plan is $7.99 per month, which is good for the vast amount of content it unlocks.

Plus, none of Crunchyroll’s paid tiers make you sit through ads — something very few streaming services can say anymore.

In contrast, expensive services like Hulu and Netflix are further down this year’s price rankings. Both services make paid subscribers watch ads or shell out more money for ad-free viewing and extra profiles.

Full results for ‘excellent or good’ quality of streaming service for the price

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  • Tubi: 85%
  • Crunchyroll: 85%
  • Discovery+: 84%
  • STARZ: 81%
  • Disney+: 80%
  • AMC+: 79%
  • Max: 79%
  • MGM+: 79%
  • Amazon Prime Video: 77%
  • Apple TV+: 75%
  • ESPN+: 75%
  • Peacock: 75%
  • Netflix: 72%
  • Paramount+: 72%
  • Hulu: 68%
  • Crackle: 63%

‘Given your expectations for your streaming service, how would you rate the price that you pay for it?’

television
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Percentage of customers responding “excellent or good” on services meeting their expectations:

  1. Crunchyroll (89%)
  2. Discovery+ (86%)
  3. MGM+, Tubi (80%)

Once again, Crunchyroll is doing very well in the price department, but we were shocked to see Paramount+ at the bottom of this list.

We usually consider Paramount+, particularly the Paramount+ with SHOWTIME bundle tier, a good value.

We did notice that some positive Paramount+ reviews mentioned that they received the product for free with a Walmart+ membership. But for its (at the time of writing) $12.99 per month price tag, paying customers just expect more.

Maybe it’d be a better value if Paramount+ wasn’t prone to deleting popular shows like “Grease: Rise of the Pink Ladies.”

Full results for ‘excellent or good’ streaming prices based on expectations

Woman watching streaming movie on iPad
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  • Crunchyroll: 89%
  • Discovery+: 86%
  • MGM+: 85%
  • Tubi: 85%
  • AMC+: 81%
  • STARZ: 78%
  • Apple TV+: 77%
  • Disney+: 77%
  • Max: 77%
  • ESPN+: 76%
  • Peacock: 76%
  • Amazon Prime Video: 75%
  • Crackle: 75%
  • Netflix: 74%
  • Hulu: 72%
  • Paramount+: 70%

‘Given competitors’ prices, how would you rate the price that you pay for this streaming service?’

Couple watching TV
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Percentage of customers responding “excellent or good” on prices given competitors’ prices:

  1. Tubi (90%)
  2. Crunchyroll (85%)
  3. Discovery (83%)

Once again, the free service Tubi outdoes its paid competitors, and Crunchyroll is leading the pack for paid streaming services. Discovery+ is also cheaper than many other streaming services.

We’re surprised to see Disney+ so far up on this list, considering that it raises its prices with the same frequency as Hulu. When Disney raises prices on one of its services, it raises prices for them all.

Still, Hulu remains the most expensive element of the Disney Bundle, and customers have noticed.

Full results for ‘excellent or good’ streaming prices compared with competitors

Streaming fan
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  • Tubi: 90%
  • Crunchyroll: 85%
  • Discovery+: 83%
  • STARZ: 79%
  • AMC+: 78%
  • Disney+: 77%
  • ESPN+: 76%
  • Peacock: 75%
  • Apple TV+: 73%
  • Max: 72%
  • MGM+: 70%
  • Amazon Prime Video: 69%
  • Netflix: 68%
  • Paramount+: 66%
  • Hulu: 63%
  • Crackle: 63%

Highest customer loyalty

Three women friends watching TV
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How loyal are you to your favorite brands? How much corporate nonsense will you put up with before you hit the bricks?

‘How likely are you to continue to subscribe to your streaming service?’

erson holding smartphone with logo of US entertainment company Crunchyroll LLC on screen in front of website
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  1. Crunchyroll (86%)
  2. Tubi (85%)
  3. Netflix (83%)

Crunchyroll fans love Crunchyroll. This makes sense to us; niche customers tend to be very passionate. And if you want to (legally) watch all of the latest simulcasts, you need to subscribe to Crunchyroll, Netflix, or both. It’s as simple as that.

Netflix did better in this category than in most of the other ones. So, while customers may be unsatisfied and think its price is too high, they’re not unsubbing any time soon. And that goes for Max as well.

Paramount+ and AMC+ should probably watch their backs, though. If prices get high enough and customers start having to cancel some services, they might be first on the chopping block.

Full results for ‘completely or very likely’ to continue streaming subscriptions

Couple using digital tablet for watching movie
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  • Crunchyroll: 86%
  • Tubi: 85%
  • Netflix: 83%
  • Max: 82%
  • Amazon Prime Video: 80%
  • Disney+: 80%
  • ESPN+: 78%
  • MGM+: 78%
  • Peacock: 77%
  • STARZ: 74%
  • Apple TV+: 73%
  • Discovery+: 73%
  • Hulu: 73%
  • Paramount+: 73%
  • AMC+: 70%
  • Crackle: 69%

‘How likely are you to recommend this service to a friend or colleague?’

A couple watching a streaming service on their TV
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Percentage of customers responding “completely or very” likely:

  1. Discovery+ (83%)
  2. Crunchyroll (82%)
  3. Tubi (78%)

Discovery+ subscribers would love to sell you on the inexpensive reality TV haven. And we’re tempted to hear them out; there’s nothing like discussing wild reality TV antics with your friends after a hard day.

Crunchyroll subscribers are similarly likely to recommend the service to their friends and colleagues.

Hey, I get it. I’m constantly showing cool anime OPs to my coworkers on the CableTV.com editorial staff. Maybe someday I’ll convince someone to talk about “One Piece” with me.

Full results for ‘completely or very’ likely to recommend streaming service

Man streaming program on laptop
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  • Discovery+: 83%
  • Crunchyroll: 82%
  • Tubi: 78%
  • STARZ: 76%
  • Max: 75%
  • Disney+: 73%
  • MGM+: 73%
  • ESPN+: 72%
  • Paramount+: 72%
  • Peacock: 72%
  • Amazon Prime Video: 71%
  • Netflix: 71%
  • AMC+: 70%
  • Apple TV+: 70%
  • Hulu: 68%
  • Crackle: 65%

Which streaming service is the best in 2025?

Family watching TV
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According to over 10,000 streaming customers, Max is the best streaming service around. That’s entirely based on public sentiment and not quantitative testing, but public sentiment can be a helpful indicator of where the industry is going.

And right now, the industry is tipping in favor of big streamers that provide access to “must-watch” shows like “House of the Dragon” and” The Penguin.” That’s the same reason why Netflix isn’t going anywhere any time soon — the power of IP is just too strong.

Methodology

Business analyst woman working in an office on a computer and analyzing data
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We surveyed 10,757 people across the U.S. to measure satisfaction with their on-demand streaming services. Our sample represented broader U.S. demographics (e.g., gender, race, age, etc.) and was analyzed using prevailing industry standards by our data experts.

To maintain the integrity of our data, we omitted any streaming service that received less than 100 respondents. By doing this, we reduce the margin of error, ensuring that we can be confident in our results.

Unfortunately, long-running champion Shudder failed to meet our respondent threshold this year.

This is our fifth year running a Customer Satisfaction Awards survey for on-demand streaming services here at CableTV.com, and this is Olivia Bono’s third year covering it.

Yes, we know we’re the cable TV people, so why do we cover streaming services?

Believe it or not, we love all forms of television equally. Technology changes constantly, but our name hasn’t — consider us just a bit sentimental. We’ve kept our branding for over 17 years, focusing our efforts on helping consumers make the smartest choices when it comes to home entertainment.

 

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