How Much Americans Spend on the 10 Biggest Holidays

Yulia Grigoryeva / Shutterstock.com

Americans have plenty of reasons to celebrate. Whether watching the biggest football game of the year with friends, Mother’s Day, Father’s Day or hunkering down with our nearest and dearest family members for a cozy winter celebration of Christmas, Kwanzaa, Hanukkah or Diwali, we have holidays and big life events throughout the year.

Even in the more restrictive days of the COVID-19 pandemic, holidays can be expensive. Food, drinks, clothes, books, gifts, school supplies and travel all run up the bills. Here, you’ll see the average spending per person for major U.S. holidays and “seasonal events,” as the retail industry calls them. They are listed from the least costly to those that can leave your bank account empty if you’re not careful.

Our data comes from the National Retail Federation and Prosper Insights & Analytics Monthly Consumer Spending Surveys. It reflects consumers’ average planned spending in 2019 and 2020.

Super Bowl

Africa Studio / Shutterstock.co
  • 2019 average planned spending per-person: $81.30
  • 2020 average planned spending per-person: $88.65

Halloween

Halloween kids
Yuganov Konstantin / Shutterstock.com
  • 2019 average planned spending per-person: $86.27
  • 2020 average planned spending per-person: $92.12

Graduation

Rawpixel.com / Shutterstock.com
  • 2019 average planned spending per-person: $107.46
  • 2020 average planned spending per-person: $112.30

Father’s Day

Evgeny Atamanenko / Shutterstock.com
  • 2019 average planned spending per-person: $138.97
  • 2020 average planned spending per-person: $148.58

Valentine’s Day

MediaGroup_BestForYou / Shutterstock.com
  • 2019 average planned spending per-person: $161.96
  • 2020 average planned spending per-person: $196.31

Easter

Sergey Novikov / Shutterstock.com
  • 2019 average planned spending per-person: $151.25
  • 2020 average planned spending per-person: Not available

Mother’s Day

holiday gift
Dmytro Zinkevych / Shutterstock.com
  • 2019 average planned spending per-person: $196.47
  • 2020 average planned spending per-person: $204.74

Back to school

Krakenimages.com / Shutterstock.com
  • 2019 average planned spending per-person: $696.70
  • 2020 average planned spending per-person: $789.49

Winter holidays

RawPixel / Shutterstock.com
  • 2019 average planned spending per-person: $1,047.83
  • 2020 average planned spending per-person: $997.79

Back to college

Monkey Business Images / Shutterstock.com
  • 2019 average planned spending per-person: $976.78
  • 2020 average planned spending per-person: $1,059.20

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

Read Next
10 Times You’re Right to Be a Cheapskate
10 Times You’re Right to Be a Cheapskate

Sometimes, clever shoppers can save money without sacrificing quality. Here are some great examples of how to do it.

These 12 Reusable Products Save You Money Over and Over
These 12 Reusable Products Save You Money Over and Over

Buy reusable versions of these household items, and you won’t have to spend another dime on them for years.

10 Products That Upgrade Your Home for Less Than $45
10 Products That Upgrade Your Home for Less Than $45

Make a fresh start with these affordable Amazon buys.

How to Achieve Your Financial Goals in 2020
How to Achieve Your Financial Goals in 2020

New year, new you. Get your finances on track with the help of these tools for investing, saving, budgeting and earning.

16 Products You Absolutely Do Not Need
16 Products You Absolutely Do Not Need

There are plenty of great ways to spend your money, but you can safely leave these products on the store shelf.

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Most Popular
20 Things That Are Actually Worth Stockpiling
20 Things That Are Actually Worth Stockpiling

You don’t need a year’s supply of toilet paper to survive an outbreak, but consider stocking up on these items.

Can a Twice-Divorced Woman Claim Social Security Survivors Benefits?
Can a Twice-Divorced Woman Claim Social Security Survivors Benefits?

Understanding survivors benefits rules is the key to getting the most from your benefit.

9 Things You’ll Never See at Costco Again
9 Things You’ll Never See at Costco Again

The warehouse store offers an enormous selection, but these products aren’t coming back.

These Are the 10 Worst Cars for Depreciation
These Are the 10 Worst Cars for Depreciation

Two types of vehicles are especially likely to see steep plunges in value.

Never Buy These 10 Things With Your Credit Card
Never Buy These 10 Things With Your Credit Card

Credit cards offer many conveniences and protections, but sometimes it’s simply smarter to keep the plastic tucked away.

13 Amazon Purchases That We Are Loving Right Now
13 Amazon Purchases That We Are Loving Right Now

These practical products make everyday life a little easier.

5 Ways Social Security Will Change in 2021
5 Ways Social Security Will Change in 2021

These adjustments will affect both workers and retirees in the new year.

11 ‘Disposable’ Items You Should Be Reusing
10 Things I Always Buy at Trader Joe’s
10 Things I Always Buy at Trader Joe’s

From snacks to sweets to side dishes, stock your cart with these time-tested favorites on your next TJ’s run.

8 Surprising Household Items You Can Sell for Fast Cash
8 Surprising Household Items You Can Sell for Fast Cash

Sometimes, the humblest household items are worth the most money.

8 Things You Should Buy at Restaurant Supply Stores
8 Things You Should Buy at Restaurant Supply Stores

You don’t have to be a chef or a restaurant owner to shop here.

Stop Buying These 19 Things Online
Stop Buying These 19 Things Online

The internet has changed how we shop. But for some things, you’re still better off buying the old-fashioned way.

19 High-Paying Jobs You Can Get With a 2-Year Degree
19 High-Paying Jobs You Can Get With a 2-Year Degree

There are easy high-paying majors available in the U.S. — and no bachelor’s degree is required. We’re here to help you find easy degrees that pay well.

Cut These 11 Expenses Now If You Hope to Retire Early
Cut These 11 Expenses Now If You Hope to Retire Early

Like the idea of financial independence? Part of the FIRE equation is cutting costs.

3 Ways to Get Microsoft Office for Free
3 Ways to Get Microsoft Office for Free

With a little ingenuity, you can cut Office costs to zero.

7 Tips for Building an Emergency Food Supply
7 Tips for Building an Emergency Food Supply

A pandemic or natural disaster could leave you reliant on your existing emergency food supply. Is your pantry well-prepared for emergencies? Knowing what to stock up on for emergencies can be a difficult task and we’re here to help.

These Are the 4 Best Medicare Advantage Plans for 2020
These Are the 4 Best Medicare Advantage Plans for 2020

Medicare Advantage customers themselves rate these plans highest.

5 Secrets of Seniors Who Keep Their Minds ‘Young’
5 Secrets of Seniors Who Keep Their Minds ‘Young’

Here is why some seniors’ brains work as well as those of people who are decades younger.

11 Things Retirees Should Always Buy at Costco
11 Things Retirees Should Always Buy at Costco

This leader in bulk shopping is a great place to find discounts in the fixed-income years.

View More Articles

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Add a Comment

Our Policy: We welcome relevant and respectful comments in order to foster healthy and informative discussions. All other comments may be removed. Comments with links are automatically held for moderation.