Photo (cc) by Esparta
If you need a morning jolt, but you’re stuck at your desk, this news will make you happy. Starbucks is planning a delivery service.
But don’t get too excited yet. According to Time, the food and beverage delivery service won’t start until late next year, and it will be available only to the coffee giant’s loyalty program customers in a few select cities, at least at first.
“Imagine the ability to create a standing order of Starbucks delivered hot or iced to your desk daily,” said [Starbucks CEO Howard] Schultz during a conference call following the coffee giant’s third-quarter earnings report. “That’s our version of e-commerce … on steroids!”
The service will be offered through Starbucks’ existing mobile app, USA Today said. But the company hasn’t released any other details about how the delivery service would work.
Some people have questioned if a delivery option makes sense for the popular coffee chain. USA Today said:
“Delivery breaks the bond between the customer and the Starbucks ‘Third Place’ (concept),” says Christopher Muller, professor at Boston University’s School of Hospitality Administration, referring to the company’s goal to be the third place people go to between work and home. “Maybe sitting at my desk lost in a Proustian reverie with my coffee is good enough, but the experience is certainly not the same.”
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