Starbucks’ Unicorn Frappuccino — the sugar-laden, pink-and-blue swirled, color-changing, flavor-changing drink — quickly sold out across the U.S. during its five-day limited release in April. And Starbucks isn’t stopping there.
The Seattle-based coffee chain says that based on the Unicorn drink’s popularity, it plans to release more funky drink offerings this year.
“Just stay tuned because we have a lot more coming,” said Howard Schultz, Starbucks executive chairman, during an earnings call, according to CNBC.
Schultz says the limited-release Unicorn Frappuccino brought more traffic and sales to Starbucks stores while increasing the coffee chain’s brand awareness.
“We will bring at least one new entirely new drink into Happy Hour this year that is going to be as good as Unicorn or better,” Starbucks CEO Kevin Johnson said on the call, CNBC reports.
The Unicorn Frappuccino drink was a social media sensation, even though it received mixed reviews from customers who tried it.
Are you a Starbucks fan? Check out “5 Great Ways to Save More Bucks at Starbucks.”
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