Starbucks is giving eager customers a peek at four of the five characters in its new Bearista Glass Cold Cup Surprise Box.
On Monday, Nov. 9, Starbucks shared more details about its Bearista Glass Cold Cup Surprise Box, which the coffee chain initially announced in October. The limited-edition blind box offers five different cup designs. Customers will only know which design they purchased after opening the box. Each character comes with a personality card that describes its vibe, holiday tradition and Starbucks drink order, according to a news release.
Starbucks first launched its now viral Bearista Cold Cup in November 2025. The 20-ounce glass cup is shaped like a teddy bear with a green Starbucks stocking cap on its head. Available for about $30 last year, the cups sold out in less than a day. To ride the hype wave, Starbucks released a soccer-themed Bearista cup ahead of the World Cup in June, a pink Bearista cup in July and a similar-style glass cup in the shape of Snoopy in September.
In addition to the surprise box, Starbucks is releasing a limited line of Bearista-themed apparel including hoodies, sweatshirts and T-shirts.
Meet the Bearista Surprise Box Characters
Starbucks has shared details about four of the five characters available in its Bearista Glass Cold Cup Surprise Boxes:
- Reiny the reindeer Bearista is a giddy-up glow-getter who loves settling in to watch classic holiday movies.
- Joy the ice skating Bearista is a whimsical winter dreamer whose seasonal specialty is curating the ultimate snow globe collection.
- Bunny the snow bunny Bearista is a winter wanderer who loves snowy walks. She brings an extra element of surprise by changing color with cold drinks.
- Aspen the skiing Bearista is an alpine adventurer who’s all about the sunrise ski runs and lodge hangs.
The fifth character is a specialty golden Bearista.
When Does the Bearista Glass Cold Cup Surprise Box Drop?
The surprise boxes launch at participating U.S. Starbucks locations on Nov. 10 while supplies last.
A limited quantity of surprise boxes will be available only for Starbucks Rewards Reserve members on the Starbucks Shop website starting at 1 p.m. ET on Nov. 9, according to a news release. Members are limited to one box.
The Bearista-themed apparel will also be available to purchase from the Starbucks online website starting Nov. 10.
How Much Does the Bearista Glass Cold Cup Surprise Box Cost?
One Bearista Glass Cold Cup Surprise Box costs $39.95, according to a news release.
How to Get the Original Starbucks Bearista Glass Cold Cup
The original Bearista Glass Cold Cup, which went viral last winter, will be available at U.S. Starbucks locations starting Dec. 1, while supplies last.
New Drinks Are Coming to Starbucks’ Holiday Menu Too
In addition to the blind box characters, Starbucks announced several new winter-themed drinks coming to its menu, including the launch of a new Snowcap Marshmallow line on Dec. 1. These drinks include:
- Snowcap Marshmallow Mocha (hot or iced): Espresso, mocha sauce, chocolate-flavored syrup and milk finished with melted marshmallow-flavored cold foam and cookie topping
- Snowcap Marshmallow Matcha (hot or iced): Matcha and milk topped with melted marshmallow-flavored cold foam and cookie topping
- Snowcap Marshmallow Hot Chocolate: Chocolate-flavored syrup and milk finished with melted marshmallow-flavored cold foam and cookie topping
And on Dec. 17, Starbucks is launching a Merry Berry Frappuccino. This blended drink is made with white chocolate mocha sauce, strawberry puree and raspberry syrup, topped with whipped cream and a new vanilla-flavored red bow cookie.
Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at [email protected].
Reporting by Greta Cross, USA TODAY / USA TODAY
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