Getting the lowest price at Target just got a lot easier.
The company announced Wednesday that it will match the prices of 30 of its online competitors like Amazon.com for purchases made both in Target stores and on Target.com. This expanded price-match policy goes into effect today.
Previously, Target matched prices only on in-store purchases and would only match the prices of a handful of competitors. The updated policy adds 24 online retailers to that list of competitors. Target explains:
We looked at which competitors are most important to our guests, and where there’s a lot of overlap with Target’s product assortment, and landed on the competitors that are most relevant for our guests. And for the first time, that list includes membership clubs like Costco and Sam’s Club.
The list of retailers whose prices Target matches now comprises:
Additionally, Target is giving customers twice as long to get a price adjustment on purchases made in Target stores and online:
That means, if you see a lower price, you have two full weeks to come back for the adjustment.
Target spokeswoman Jenna Reck tells CBS MoneyWatch that people who are shopping online and find a lower price at a competitor can price-match by calling Target.com customer service.
For more information about how to take advantage of Target’s expanded policy, visit its Price Match Guarantee help page.
Would more competitive price-matching policies like Target’s affect where you choose to shop? Let us know what you think below or on Facebook.
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