Gift cards might be cliche, but they’re as popular as ever.
They are the most commonly-given present for 13 years running, according to WalletHub’s latest annual gift card study.
Some gift cards make better presents than others, though.
For its study, WalletHub analyzed the 50 most popular gift card options based on five factors:
- How popular the gift cards are
- How much of a discount you can buy them for on a gift card marketplace
- How much you can sell them for on a gift card marketplace
- How much people like the retailer
- Shipping fees
Next, the website gave each card an overall score out of 100 possible points. This year, these scores ranged from a high of 70 to a low of 15.
The 6 best gift cards for 2019
Of all the gift cards included in the analysis this year, six earned overall scores higher than 50. They are:
- Target: Overall score of 70 out of 100 points
- Walmart: 60
- Sephora: 60
- eBay: 55
- Home Depot: 55
- Ikea: 55
The dubious distinction of being ranked dead last went to Shell gift cards, which earned an overall score of 15 out of 100.
Saving money on gift cards
Whomever you might be purchasing gift cards for, there are numerous ways to save money. The best places to buy gift cards for less are:
Gift card marketplaces: These are online exchanges where you can buy gift cards for less than their face value. Raise is an example of this type of website.
Wholesale clubs: These chains sell discounted gift cards, though their selection isn’t as large as you would find on a gift card marketplace. To see what’s currently available, visit:
What’s your favorite gift card, or your favorite place to buy them? Share with us by commenting below or over on our Facebook page.
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