The Limited is closing all 250 of its brick-and-mortar stores. The women’s apparel chain is the latest retailer to fall victim to Americans’ changing shopping habits and the growing popularity of e-commerce.
A short statement on the Ohio-based retail chain’s website reads:
“We’re sad to say that all The Limited stores nationwide have officially closed their doors. But this isn’t goodbye. The styles you love are still available online — we’re just a quick click away 24 hours a day.”
The retail store closures mean big savings for shoppers. You can score a 50 percent discount on all The Limited’s items by shopping online here. But take note: All sales are final.
Liz Dunn, chief executive of retail consulting firm Talmage Advisors, tells The Washington Post that The Limited’s inability to keep up with changing trends hurt the retailer. Dunn says shoppers want “fast fashion, for things that are hyper-relevant to what’s going on in fashion right now — and as inexpensive as possible.”
The store closures will result in 4,000 job cuts.
The Limited filed a Worker Adjustment and Retraining Notification Act (WARN) notice in late November in Ohio, where the company is headquartered, the Post reports. At that time, the company blamed its woes on “product misses and massive shifts in retail shopping trends.”
What do you think of The Limited ending its brick-and-mortar operation? Share your thoughts below or on Facebook.
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