These 10 States Have the Most Interest in American-Made Products

Editor's Note: This story originally appeared on Trace One.

As foreign trade policies shift under new federal initiatives, interest in American-made products is on the rise. With the recent announcement of a “reciprocal” tariff plan by the Trump Administration, many consumers are re-evaluating where their goods come from—and what it means to buy domestic.

To better understand these trends, researchers at Trace One conducted a nationwide survey of U.S. adults and combined the results with search behavior data from Google Trends.

This analysis explores how quickly interest in domestically produced goods is increasing, the reasons consumers value them, how much more people are willing to pay, and which locations show the strongest demand.

A Growing Interest in American-Made Products

Americans’ interest in domestically produced goods is growing rapidly. Since the beginning of 2025, online searches for the phrase “made in USA” have surged — nearly doubling in relative terms.

Although current levels remain below the historic peak seen during the early months of the COVID-19 pandemic, they now surpass those recorded during the majority of the pandemic period and its aftermath.

This upward trend is mirrored in consumer attitudes. According to a recent Trace One survey, 43% of Americans said they’ve become more interested in buying American-made goods over the past year, while just 26% disagreed and 31% remained neutral.

When asked which types of products they are most likely to seek out as domestically produced, groceries topped the list, selected by 64% of respondents. This was followed by clothing and apparel (50%) and vehicles (42%), indicating interest in both everyday essentials and high-value purchases.

Google Searches for ‘Made in USA’ by Region

Google Trends data shows that interest in American-made goods is highest in rural northern states, especially across the Northeast, Pacific Northwest, and Mountain West.

By contrast, southern states and large urban centers tend to search less for American-made products.

While Google Trends data offers useful insight into geographic differences, it does not necessarily confirm who is actually purchasing American-made goods.

The data reflects relative search popularity for “made in USA”-related searches, which acts as a proxy for consumer curiosity or intent, not confirmed buying behavior.

That said, a close review of both the top and rising related queries shows that all were highly relevant to the theme.

Examples include: “made in USA cars,” “clothing made in USA,” “tools made in USA,” and “are Teslas made in the USA.” This consistency suggests that these users are indeed looking for information about domestically manufactured products across a wide range of categories — even if it doesn’t necessarily indicate actual purchasing behavior.

States With a Surge in Demand for U.S. Goods

Here are the top 10 states with the greatest interest in American-made goods, along with their relative search interest for “Made in USA” according to Google Trends. A value of 100 indicates the location with the highest number of searches for the specified term. Learn more about the analysis in the methodology section at the end.

1. Wyoming: 100
2. New Hampshire: 92
3. Maine: 92
4. Vermont: 90
5. West Virginia: 88
6. Montana: 86
7. Alaska: 85
8. Idaho: 83
9. Oregon: 75
10. Pennsylvania: 74

Methodology

This analysis draws on data from two primary sources: Google Trends and a proprietary consumer survey conducted by Trace One.

The Google Trends data captures search behavior across the United States from May 7, 2024 to May 6, 2025. The Trace One survey, conducted in April 2025 shortly after the Trump Administration announced its new “reciprocal” tariff policy, gathered responses from approximately 1,000 U.S. adults.

To identify the states with the greatest interest in American-made goods, Trace One ranked locations based on their relative search interest in the term “made in USA.” Google Trends provides this data on a scale from 0 to 100.  A value of 100 indicates the location with the highest number of searches for the specified term as a proportion of all searches within that area.

By contrast, a value of 50 represents half the relative interest. Importantly, these values reflect the proportion of searches, not absolute search volume. In the event of a tie, the location with the greater total population — a proxy for total internet searches — was ranked higher.