Three apartment buildings in Manhattan’s exclusive Upper West Side are dumping the Trump name.
The president-elect’s surname will be removed from the buildings — now known as “Trump Place” — this week, and the residential high rises will be referred to by their addresses: 140, 160 and 180 Riverside Blvd., PIX11 News reports.
More than 650 of the buildings’ rental tenants signed a petition demanding the name change. According to the petition, the apartments’ residents are “embarrassed to be living in buildings with the name ‘Trump Place’ blazoned in front.”
Although the buildings bear Donald J. Trump’s name, they’re owned and managed by Chicago-based real estate firm Equity Residential. PIX11 News says the Chicago company recently sent an email to apartment tenants that stated, in part:
“The purpose of this change is to assume a neutral building identity that appeals to all current and future residents. Using the street address for the building name is popular practice in NYC, and our well-known Riverside address makes it easy for visitors to locate the building.”
Linda Gottlieb started the name-change petition after the release of the now infamous “Access Hollywood” video of Trump talking about women and how he treated them using vulgar language. She tells CNN Money:
“It’s a small victory but it feels good. But how can anything take the sting out of the horror we’re in?”
A Trump Organization spokesperson tells PIX11 News that the decision to remove the president-elect’s name from the apartment buildings was “mutually agreed upon.” According to a statement to PIX11:
“This recent change is simply the enforcement of a pre-existing agreement which has been in place for years.”
For more news about how President-elect Trump could affect you, check out “7 Ways President Trump Could Impact Your Wallet.”
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