Change is underway at a beloved one-stop shop: Target.
Some changes are already in place. Have you noticed them?
If not, make note of the following updates before your next Target purchase — whether you shop in stores, online or in the retailer’s app.
New and improved stores
The drive to your nearest Target may shrink soon.
The company said in June that it is on track to open around 20 new stores across the country in 2025. The company also launched a “wave” of remodeling projects in existing stores this spring.
These new locations aren’t necessarily tiny, either. Target reports that three recently opened stores are larger than the chain’s 125,000-square-foot average. The largest of these — located in Surprise, Arizona — is 151,000 square feet.
New products galore
Target executives touted the addition of thousands of new products during their quarterly earnings call in May.
Through August, the retailer is adding about 10,000 new summer items. Some will be as low as $1, and most will be under $20.
Earlier this year, Target announced the addition of about 2,000 wellness products, most of which are under $10. They include everything from activewear to supplements.
The retailer also has announced a number of collaborations this year, including with brand names like Kate Spade, Champion, Disney and Marvel.
A growing third-party marketplace
The total value of merchandise sold on Target Plus — the retailer’s third-party online marketplace — increased by 20% in the first quarter of 2025. In other words, people who shop on Target’s website are buying more goods from third-party sellers.
The retailer is aiming to increase Target Plus’ gross merchandise value even further — to $5 billion by 2030 — by increasing the number of brands and products available through the marketplace.
A new perk for Target 360 members
Target 360 is the retailer’s paid membership program. In May, Target announced a new perk for 360 members: same-day delivery from more than 100 other retailers without additional costs. They include CVS, Lowe’s, Petco, PetSmart, Office Depot, OfficeMax and even 7-Eleven and grocery stores.
Previously, same-day deliveries from Target were free for 360 members, but price markups applied to same-day deliveries from other retailers.
Apple CarPlay integration
Late last year, Target made history by becoming the first retailer to have its app integrated into Apple CarPlay. This means iPhone users can use CarPlay when heading to Target to grab Drive Up and Pickup orders.
Here’s how Target says it works:
“To use this new feature, make a Drive Up or Pickup order in the Target app on your iPhone before starting your drive. Then, once you are in the car and connected to CarPlay … the Target app will automatically display the Target store where you made your purchase right in the car display. From there, you can view order details, get directions and notify the store when you are on your way to pick up your purchase, and when you arrive in your Drive Up parking space.”
Target’s Drive Up service also allows customers to pick up Starbucks orders (if applicable) and conduct returns.
The Target app is also available through Android Auto.
The bad news: Less price matching
Not every change Target has made this year is good news. The retailer updated its price-matching policy in July to exclude other retailers.
Target previously matched the prices of competitors like Walmart and Amazon. Now, it only matches prices found on its own website or app or in its own stores.
A spokesperson from the company told Axios, however, that most price match requests were actually for Target prices, such as an in-store shopper requesting that a store match a price available on Target’s website.
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