5 Tips for Buying Jewelry

Photo (cc) by paparutzi

One of every three women is asking for jewelry for the holidays, and one in five gift-givers will be buying it, according to the National Retail Federation. I guess that means someone’s going to be disappointed – but since you’re reading this, it’s not going to be your gal.

But buying jewelry – like diamonds, which we covered in our story Buying Diamonds in 5 Simple Steps – can be a complicated process for the uninformed. There are so many options, so many zeroes on the price tags, and so little time left before Christmas. Where to start? With some simple tips. Watch the video below, then meet me on the other side for more.

Now that you’ve seen Stacy’s news story, let’s delve into some details.

1. Avoid prestige names.

Well-known stores like Tiffany and Cartier spend a lot of time, effort and money to create a reputation for quality. But how much is that label really worth to you? According to the gemologist Stacy interviewed in the story above, when it comes to silver, for instance, just adding “Tiffany” to a silver bracelet could mean paying 80 percent more. If that rankles you, check out some styles at Tiffany’s then try other stores like Zales or Jared, which are also more likely to offer holiday discounts. Or look up some local jewelers: Just make sure they’re trustworthy. The Jewelry Information Center can help you search for reputable local stores.

2. Silver is in

We’re always taught to go for the gold and not to settle for silver, but the latter is what’s hot these days – partly because gold prices are running so high. Look for products marked sterling silver, which is 92.5 percent silver. “Nickel silver,” or “German silver,” has no real silver at all. If it’s got to be gold, consider a lower karat quality: 24k is pure gold, but there’s also 18k (75 percent) gold, 14k (58 percent) and 10k (42 percent). 18k is often considered the best balance of color and price. Whatever you buy, make sure it’s clearly tagged with the karat weight and look for a tiny tag that reveals the manufacturer. Don’t ever buy gold chains at a swap meet, out of the trunk of a car or anywhere other than a reputable jeweler. If you’re ever tempted, simply visualize the look you’ll get when your girlfriend’s neck turns green.

3. Give pearls a whirl.

Another classic and somewhat affordable option is pearls. These come in three kinds: natural, cultured, and imitation. Forget natural pearls – the kind that bare-chested native divers harvest one at a time. They barely exist at all any more, and even if you could find them, they wouldn’t be worth the exorbitant cost. Imitations are obviously the cheapest option, but since that’s basically costume jewelry, what you want is cultured. The larger the pearl, the costlier it will be. Look for luster – a shiny surface that appears to have depth. Avoid ones that are dull or cloudy.

Best way to buy pearls? Start with a trustworthy jeweler, so you know you won’t be ripped off with fakes. Then ask to see the most expensive strand they have: put in on the black jeweler’s cloth. There – that’s the look you’re going for. Now lay out a few affordable strands, and choose the one that most closely resembles the one you can’t afford. (Warning – if you’re buying for your wife or girlfriend and they happen to be with you, do not employ this technique – if you do, you’ll be buying the most expensive strand.)

4. Find a real gem.

Precious stones never go out of style, but make sure you get the right one. Like pearls, there are three categories: natural, meaning dug out the ground; synthetic, meaning made in a laboratory, and imitation, meaning made in China. Nearly all gems – including those dug out of the ground – are enhanced with laboratory techniques, like radiation and diffusion: that’s OK.

Synthetics are obviously much more affordable because of their availability. And don’t think that synthetic is the same as fake: these are gems, just grown in a laboratory. As opposed to imitation, which are colored bits of plastic.

If you’re not sure what kind of gems to get, one idea is to shop for the recipient’s birthstone, which you can look up online by month. If it’s a particular color you’re interested in, you don’t have to get one of the big-three precious stones: rubies, sapphires, and emeralds. Although these are more durable than semi-precious stones, they’re also more expensive. Try these alternatives: red spinel, blue tanzanite, and peridot. You can look at gems by color here.

5. Shop with someone you trust.

If you don’t know what you’re doing, the best thing you can do is enlist the assistance of two other people. First and foremost, a trustworthy jeweler. You can find one at the site mentioned above, or you can pick one the same way you’d pick any professional, from a doctor to a plumber: talk to several, ask similar questions of each, then choose the one that feels right.

The second person you might like to bring along is a friend of the person you’re buying for. They won’t ruin the surprise, and they probably have some idea of what to buy. They also might know details you’ve forgotten or never knew — including favorite colors and ring sizes.

Whatever you end up buying, make sure you get any guarantees in writing and any certificates, if applicable, that describe the jewelry you’re buying. Look for a good return policy in case the gift doesn’t go over well. And remember rule number one: If a deal sounds too good to be true, it probably is.

How to find cheaper car insurance in minutes

Getting a better deal on car insurance doesn't have to be hard. You can have The Zebra, an insurance comparison site compare quotes in just a few minutes and find you the best rates. Consumers save an average of $368 per year, according to the site, so if you're ready to secure your new rate, get started now.

Read Next
12 Products to Keep Your Car Clean and Organized
12 Products to Keep Your Car Clean and Organized

These items will help put your vehicular mess to rest — and each is available for less than $20 on Amazon.

This Online Bank Rated Best for Second Year in a Row
This Online Bank Rated Best for Second Year in a Row

This bank pays interest without charging monthly fees, but there’s a downside.

Brace to Pay More for These 26 Prescriptions in 2020
Brace to Pay More for These 26 Prescriptions in 2020

More than 600 drugs — including these commonly prescribed meds — have seen price hikes so far this year.

3 Ways to Downsize Your Life to Save Money, Time and Stress
3 Ways to Downsize Your Life to Save Money, Time and Stress

Downsizing can cut the bloat in your finances — and give you more free time and less stress.

10 Ways to Nail Savings on Your Remodeling Project
10 Ways to Nail Savings on Your Remodeling Project

Here’s how to save on your next remodeling project with discounted materials and more tips and tricks.

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Most Popular
Will I Get My Ex-Husband’s Social Security When He Dies?
Will I Get My Ex-Husband’s Social Security When He Dies?

Two factors determine how much money is coming to you.

7 Ways to Boost Your Credit Score Fast
7 Ways to Boost Your Credit Score Fast

Your financial security might soon depend upon the strength of your credit score.

21 Things You Should Always Buy at a Dollar Store
21 Things You Should Always Buy at a Dollar Store

Dollar stores have great bargains on these familiar purchases.

5 Household Disinfectants That Can Destroy the Coronavirus
5 Household Disinfectants That Can Destroy the Coronavirus

You likely already have some of these products at home.

6 Reasons I Will Never Trust Suze Orman
6 Reasons I Will Never Trust Suze Orman

Beware: The self-proclaimed personal finance expert has a track record that suggests more sizzle than steak.

20 Things That Are Actually Worth Stockpiling
20 Things That Are Actually Worth Stockpiling

You probably don’t need a year’s supply of toilet paper to survive an outbreak, but consider stocking up on these items.

10 Deep Discounts Available on Amazon This Friday
10 Deep Discounts Available on Amazon This Friday

These items are all steeply discounted — but the deals won’t last long.

America’s Most Reliable Appliance Brand Is a Surprise
America’s Most Reliable Appliance Brand Is a Surprise

Have you heard of this appliance manufacturer?

This Type of Social Security Benefit Is Often Overlooked
This Type of Social Security Benefit Is Often Overlooked

The Social Security Administration is not helping certain people get money to which they are entitled, a report says.

16 Amazon Purchases That We Are Loving Right Now
16 Amazon Purchases That We Are Loving Right Now

These practical products make everyday life a little easier.

Getting These 2 Shots Could Reduce Your Risk of Dementia
Getting These 2 Shots Could Reduce Your Risk of Dementia

These vaccines may lower the risk of Alzheimer’s disease by up to 40%.

9 Everyday Problems You Can Solve With Vaseline
9 Everyday Problems You Can Solve With Vaseline

Forget expensive specialty products. Good ol’ petroleum jelly can address many common annoyances.

19 Purchases That Buyers Almost Always Regret
19 Purchases That Buyers Almost Always Regret

Think twice before buying these things.

19 High-Paying Jobs You Can Get With a 2-Year Degree
19 High-Paying Jobs You Can Get With a 2-Year Degree

These jobs pay more than the typical job in the U.S. — and no bachelor’s degree is required.

7 Tips for Building an Emergency Stockpile
7 Tips for Building an Emergency Stockpile

A pandemic or natural disaster could leave you reliant on your existing food supply. Is your pantry prepared?

8 of the Worst Things to Buy at a Dollar Store
8 of the Worst Things to Buy at a Dollar Store

Not everything sold at dollar stores is a great bargain or a safe purchase. Here’s our list of products to avoid.

41 Things You Should Never Buy
41 Things You Should Never Buy

Some purchases are just plain dumb. Give yourself — and your budget — a break. Don’t spend money on this stuff.

5 Ways to Get Amazon Prime for Free
5 Ways to Get Amazon Prime for Free

Hesitant to drop $119 a year on an Amazon Prime membership? Here’s how to get it for free.

9 Indestructible Products That Are Worth the Price
9 Indestructible Products That Are Worth the Price

If you’re willing to pay a little more for these products, you may never have to shop for another again.

View More Articles

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Add a Comment

Our Policy: We welcome relevant and respectful comments in order to foster healthy and informative discussions. All other comments may be removed. Comments with links are automatically held for moderation.