Starbucks’ iconic Bearista cold cup is back, in several new iterations this holiday season.
On Monday, Oct. 26, Starbucks announced the launch of a new Bearista product: Bearista Glass Cold Cup Surprise Box. The limited-edition surprise box, or blind box, will offer one of several different designs, which customers will only know after opening the box. The boxes will be available at participating U.S. Starbucks locations early next month.
Starbucks first launched its Bearista Cold Cup in November 2025. The 20-ounce glass cup is shaped like a teddy bear with a green Starbucks stocking cap on its head. Available for about $30 last year, the cups sold out in less than a day. To ride the hype wave, Starbucks released a soccer-themed Bearista cup ahead of the World Cup in June and a pink Bearista cup in July.
The announcement of the Bearista blind box has received feedback on social media, with some expressing excitement while others voiced concern about the product’s availability.
“Ahhh this is exciting. I need them all!” an Instagram user commented on Starbucks’ post. “Releasing a new cup on my birthday! I better get one,” another user said.
Another wrote: “Do you really expect anyone to be excited about something they won’t be able to get their hands on??” “I don’t even get excited for fun launches anymore because social media and resellers make it way too difficult to get anything sometimes,” another commented.
Starbucks’ recent announcement was shared alongside the date of Starbucks’ annual Red Cup Day, when customers may receive a collectible, reusable holiday cup with the purchase of a holiday drink. This year’s Red Cup Day is Tuesday, Nov. 17.
USA TODAY has reached out to Starbucks for more details about the Bearista Glass Cold Cup Surprise Box.
When Does the Bearista Glass Cold Cup Surprise Box Drop?
The box launches at U.S. Starbucks locations on Nov. 10 while supplies last, according to a news release.
How Much Does the Bearista Glass Cold Cup Surprise Box Cost?
Starbucks has not yet shared how much the box will cost.
How to Get the Original Starbucks Bearista Glass Cold Cup
The original, standalone Bearista Glass Cold Cup, which first went viral last winter, will be available at U.S. Starbucks locations starting Dec. 1, while supplies last, according to a news release.
More Bearista Merch Is Dropping Too
In addition to the Bearista cold cup, Starbucks is releasing an entire Bearista Collection on Nov. 5. The collection includes:
- Owala Bearista Water Bottle ($34.95)
- Bearista Plush Bag Charm ($14.95)
- Bearista Mug ($19.95)
- Bearista Stainless Steel Cold Cup ($27.95)
What New Drinks Is Starbucks Releasing for Its Winter Holiday Menu?
Here’s a closer look at the new drinks Starbucks is releasing for its winter holiday menu:
- Tiramisu Velvet Latte (available hot or iced): Topped with velvet mascarpone cold foam and cocoa and coffee dusting
- Tiramisu Velvet Cold Brew
- Apple Pomegranate Refresher: Crisp apple flavors and popping pomegranate-flavored pearls
- Snowy Apple Pomegranate Refresher: Apple Pomegranate Refresher made with coconut milk
Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at [email protected].
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].
Reporting by Greta Cross and Gabe Hauari, USA TODAY / USA TODAY. USA TODAY Network via Reuters Connect.
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