Amazon is offering free, two-hour delivery to Prime customers in several neighborhoods in Brooklyn, including Brooklyn Heights, Fort Greene and Prospect Heights, Re/code reports.
Dubbed “Prime Now,” the super-quick delivery was launched in Manhattan in December. Prime Now has added an $8, one-hour delivery option in Manhattan as well.
Prime Now is available through a smartphone app. Deliveries are made by couriers on foot, bicycles or cars. Public transportation is also used for deliveries in Manhattan, Re/code noted.
The near-instant Prime Now delivery service is the latest incentive Amazon has added to its Prime offerings.
“There are times when you can’t make it to the store and other times when you simply don’t want to go,” Dave Clark, Amazon’s senior vice president of worldwide operations, said in a statement:
The Prime Now service will likely be expanded. According to Amazon, Prime Now is “available in Manhattan and Brooklyn, and coming soon to a city near you.” There’s no word yet on what cities may be next.
It’s estimated that Amazon Prime membership worldwide is near 50 million, Re/code said.
“Amazon’s expansion of its near-instant delivery service underscores the lengths the company is willing to go to add new perks to its Prime membership program,” Re/code added.
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