Amazon Lowers Free Shipping Threshold; Target to Try 1-Day Delivery

Amazon boxes seen piled up on a doorstep
Photo by Jeramey Lende / Shutterstock.com

Amazon has lowered its free-shipping threshold for the second time this year, dropping it from $35 to $25.

This change comes less than three months after Amazon lowered the threshold from $49 to $35, a move that followed Walmart’s reducing its free-shipping threshold from $50 to $35.

While Amazon has not formally announced its latest change, news outlets and other websites started reporting it late Monday.

The “help” section of Amazon’s website also reflects the change. The “About Free Shipping by Amazon” page states:

“You receive free shipping if your order includes at least $25 of eligible items. Any item with ‘FREE Shipping’ messaging on the product detail page that is fulfilled and shipped by Amazon is eligible and contributes to your free shipping order minimum.”

There are still a few circumstances in which you can get free shipping even if you don’t meet the minimum required purchase amount:

  • Orders of Amazon gift cards will continue to qualify for free one-day shipping, although they do not count toward the $25 threshold.
  • Eligible orders placed by Amazon Prime members will continue to qualify for free two-day shipping — with no minimum threshold.

To learn more about the perks of Prime, check out “8 Major Freebies and Discounts You Get With Amazon Prime.”

Amazon now has the lowest free-shipping threshold among major retailers. Competitors Best Buy, Jet, Target and Walmart have the next-lowest threshold of $35. Target had a $25 threshold in recent years, but its shipping webpage now reflects a $35 threshold. Customers who pay with a Target REDcard credit card still get free shipping with no minimum, though.

Target to explore 1-day shipping

Target and Walmart also continue to take advantage of their brick-and-mortar presence by offering free store pickup for eligible items ordered online, with no minimum purchase amount required. Last month, Walmart even added a pickup discount on certain items that are sold online but shipped to a store for pickup there.

Target is now seeking to step up its delivery offerings by exploring one-day shipping. The retailer announced Monday that its Minneapolis headquarters will test a pilot program called Target Restock starting this summer. The pilot will be open to REDcard holders in the Minneapolis area.

Target describes the program as designed to enable customers to buy “household essentials” online and have them delivered to their home the next day:

“… guests will be able to fill a box with multiple items and have their orders shipped to their homes for a low, flat fee. The items will be packaged at a nearby store, allowing us to fulfill orders placed before 1:30 p.m. by the next business day.”

It sounds like Target is gunning for Amazon’s Prime Pantry program, if you ask me.

Prime Panty, which is available only to Prime members, enables them to fill a box with “groceries and household products” for a flat delivery fee of $5.99 per box, or for free if you purchase five qualifying items.

What do you make of this news? Share your thoughts below or on our Facebook page.

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

Read Next
Avoiding These 5 Foods Could Save Your Vision as You Age
Avoiding These 5 Foods Could Save Your Vision as You Age

Millions of Americans may be able to prevent an incurable cause of blindness by making a basic change.

10 Things That Really Are Free on Amazon
10 Things That Really Are Free on Amazon

These freebies are available to anyone — no Prime membership necessary.

Small Splurges That Make It Feel Like You’re Living Large
Small Splurges That Make It Feel Like You’re Living Large

Cutting costs is the shortest path to financial freedom. However, there are times when a little spending can produce big returns.

How to Save Up to 70% on 7 Everyday Purchases
How to Save Up to 70% on 7 Everyday Purchases

Stop getting sucked into paying a premium when good alternatives are available at huge savings.

How to Avoid Being Surprised by 7 Nasty Expenses
How to Avoid Being Surprised by 7 Nasty Expenses

Major expenses are difficult to predict, but there are ways to make sure you’re protected.

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Most Popular
7 Kirkland Signature Items to Avoid at Costco
7 Kirkland Signature Items to Avoid at Costco

Even if it seems you save a bundle buying Costco’s Kirkland Signature brand products, they may not be the bargain they appear to be.

How to Buy Gas At Costco Without a Membership
How to Buy Gas At Costco Without a Membership

The warehouse club often has some of the cheapest gas in town. Here’s how you can get it as a nonmember.

10 Things to Stop Buying If You Want a Clutter-Free Home
10 Things to Stop Buying If You Want a Clutter-Free Home

If you like to keep things simple, avoid these purchases.

If You Find This Thrift Shopping, Buy It
If You Find This Thrift Shopping, Buy It

Vacuums from this brand can last a half-century, if not longer — and they’re hot on the resale market.

A Simple Way to Silence Robocalls Today
A Simple Way to Silence Robocalls Today

A few steps can keep your phone from ringing when a spammer calls.

This Company Makes the Best Tires in America
This Company Makes the Best Tires in America

Driver satisfaction with tires is at an all-time high, but one brand stands out.

This Health Issue Can Hint at Dementia Years in Advance
This Health Issue Can Hint at Dementia Years in Advance

One type of pain is especially associated with cognitive decline.

Can I Switch to Spousal Social Security Benefits When My Ex Dies?
Can I Switch to Spousal Social Security Benefits When My Ex Dies?

Knowing when to claim can help you maximize benefits.

Medicare Will Not Cover These 6 Medical Costs
Medicare Will Not Cover These 6 Medical Costs

Don’t let these health care expenses catch you off guard in retirement.

8 Things You Should Always Buy on Amazon
8 Things You Should Always Buy on Amazon

The giant retailer shines when it comes to these things, from basics to hard-to-find specialty goods.

5 Ways to Get Amazon Prime for Free
5 Ways to Get Amazon Prime for Free

Hesitant to drop $119 a year on an Amazon Prime membership? Here’s how to get it for free.

5 Ways to Fill Your Pantry With Free Food
5 Ways to Fill Your Pantry With Free Food

Anyone can take advantage of these resources.

Beware This Hidden Ingredient in Rotisserie Chicken
Beware This Hidden Ingredient in Rotisserie Chicken

Something foul may lurk in those delicious, ready-to-eat birds.

If You Find This Thrift Shopping, Buy It
If You Find This Thrift Shopping, Buy It

This iconic dinnerware is prized for everyday use as well as reselling for profit.

3 Ways to Get Microsoft Office for Free
3 Ways to Get Microsoft Office for Free

With a little ingenuity, you can cut Office costs to zero.

6 Reasons You Should Stop Hiding Cash at Home
6 Reasons You Should Stop Hiding Cash at Home

Stashing money around the house is anything but harmless.

5 States With the Worst Health Care for Retirees
5 States With the Worst Health Care for Retirees

All of these states are located in the same region of the nation.

12 Deep Discounts Available on Amazon This Friday
12 Deep Discounts Available on Amazon This Friday

These items are steeply discounted — but the deals won’t last long.

5 Products You Should Never Buy Generic
5 Products You Should Never Buy Generic

Sometimes the brand-name version is clearly superior.

View More Articles

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Add a Comment

Our Policy: We welcome relevant and respectful comments in order to foster healthy and informative discussions. All other comments may be removed. Comments with links are automatically held for moderation.