Amazon Yanks Its Diapers for Design Change

Amazon pulled its Elements diapers, less than two months after they were introduced.

Amazon Yanks Its Diapers for Design Change Photo (cc) by Amy L. Riddle

Amazon needs to change its diapers. The online retail giant pulled its new brand of Elements diapers, less than two months after they were first released.

The diapers are part of Amazon’s new Elements line, which is available solely to Amazon Prime members. Among the selling points for Elements products, which also include baby wipes, is that they are ethically sourced, as we reported here earlier. Amazon plans on expanding the Elements line.

In an email to customers, Amazon said it was temporarily removing the diapers from its website so it could make some design improvements, according to tech news website GigaOM. Customers who purchased the diapers also received a $25 credit.

GigaOM reported that the diapers received unenthusiastic reviews on Amazon. In fact, GigaOM’s Laura Hazard Owen said she tried the Elements diapers and wasn’t impressed.

“I tested the diapers and found them to be OK, not great, and particularly disliked their sagginess and cheesy graphics,” Owen said.

I’m a mom who’s super picky with the diapers I put on my kids. I use Pampers Swaddlers and Huggies Overnights. I tried cheaper store brands, including Costco and Walmart, as well as Honest brand diapers, but I’ve always returned to Pampers.

I wonder what kind of design improvements Amazon needs to make to its Elements diapers – did they leak, not hold up right or rub wrong? Amazon has been mum on the details.

What do you think about Amazon pulling its new line of diapers, less than two months after they were released? Share your thoughts below or on our Facebook page.

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