Get your candy bowls ready for a new sweet sensation.
Caramel-filled M&M’s will soon become the newest permanent member of the M&M family, with the soft and chewy candies joining smooth (milk and dark chocolate), nutty (peanut and peanut butter) and crispy (pretzel) M&M’s.
Called M&M’s Caramel, the candies will be covered in milk chocolate and coated with the brand’s colorful crunchy shell.
Hank Izzo, vice president of research and development of Mars — M&M’s parent company — tells CNN Money that the caramel-filled M&M’s are one of the biggest launches in the candy brand’s 75-year history.
Although the company is no stranger to experimenting with new flavors — like coffee nut and mint — the gooey caramel center is something brand new. But Izzo says the company is confident that the new M&M’s will be well received by candy lovers:
“Caramel is extremely trendy. It’s a $2.2 billion flavor segment and the fastest growing segment in food right now. We want to be part of this category.”
People lucky enough to have tried the new M&M’s, which are slated to be released in May 2017, are raving about them, says Today, whose television hosts recently tasted them on air.
Are you an M&M’s fan? What do you think of the new M&M’s Caramel? Sound off below or on our Facebook page.