Facebook Wants Even More Personal Information

Facebook Wants Even More Personal Information
Photo (cc) by Thos003

The social network has over 600 million daily users who regularly post details about their lives and personal interests, but that’s not enough information for Facebook.

The Boston Globe reports that Facebook is starting to buy data from more data brokers – companies that create massive databases of personal information by combining records from retailers and online tracking cookies.

They want to use it to tailor more specific ads to users, so they’ll go from just using data from Datalogix to using data from three others: Acxiom, Epsilon, and BlueKai.

In “How to Stop Companies From Collecting and Selling Your Facebook Info,” we mentioned that Congress was investigating how companies like Acxiom collect and sell information. Here’s how Facebook says they plan to use it:

Facebook is not interested in pinpointing individual users, but rather in trying to identify groups of consumers with shared tastes and interests. Combining Facebook data with shopping records from Epsilon, for instance, might identify fortysomething males who buy cholesterol medications and Lee Child thrillers. With that, Facebook can present ads for pharmaceuticals and crime novels to just the right group of users, instead of also broadcasting them to teenagers with a taste for the Twilight books.

In other words, they just want to make more money – sort of like how they started charging for some private messages and are now planning to charge as much as $15 to message celebrities.

If you don’t like the way your info is being collected and used to make money, the Electronic Frontier Foundation has step-by-step instructions on how to “opt-out” of various collections.

Popular Articles

16 Uses for WD-40 That Save Money, Time or Headaches
16 Uses for WD-40 That Save Money, Time or Headaches

WD-40 is handy in a lot more situations than you likely realize.

The Secret to Getting Dollar Store Items for Free
The Secret to Getting Dollar Store Items for Free

If you know where to look, you can score freebies at the dollar store regularly.

8 Restaurant Chains With Discounts for Diners Age 50 or Older
8 Restaurant Chains With Discounts for Diners Age 50 or Older

Some restaurant chains offer great senior discounts. Here’s what you need to know.

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Comments