Fast Food Chains That Are Listening To Customers

It’s easy to bash fast food, but several chains are working hard to please customers – and successfully boosting their bottom lines in the process, CBS MoneyWatch reported today.

Last month, McDonald’s reported a 4 percent drop in sales in February compared to the prior month and a 1.8 percent drop compared to the prior February.

A press release cited “ongoing aggressive competitive activity” but reported that McDonald’s is fighting back.

The corporation started off March with “a Turnaround Summit designed to deliver renewed energy and focus around the elements of the restaurant experience that matter most to customers – relevant, high-quality food and beverage offerings, compelling value and outstanding service from a trustworthy brand.”

Such efforts to win over more customers are part of an industry trend, MoneyWatch reports:

Diners may be close to an inflection point of sorts, with many – especially younger ones – demanding healthier items with higher-quality ingredients. Yet others want prices to stay low and drive-thrus to get faster.

It’s a tough spot for many restaurant chains to be in. But this is a savvy bunch, and they’re starting to adapt to the times. Sure, we hear plenty about their stumbles, but it turns out a few of them are making some smart business moves.

MoneyWatch broke down nine ways fast food chains are succeeding despite the fact that – as the Journal of the American Medical Association reported last week – fewer children are eating fast food. Highlights include:

Selling less chicken that was raised on antibiotics

Some chickens raised for meat for human consumption are fed feed that’s laced with antibiotics as a preventative measure. Some health experts worry this practice might contribute to antibiotic resistance in humans.

McDonald’s announced last month, however, that it would “only sourc[e] chicken raised without antibiotics that are important to human medicine” and offer milk from cows that did not receive artificial growth hormones.

Expanding menu options

In February, Dunkin’ Donuts announced that it would start offering blended beverages – “one of its most significant menu initiatives for 2015” – after installing blenders in stores nationwide.

The cool new drinks will include fruit smoothies, a Coolatta Lite line and Frozen Dunkaccino varieties.

Last week Dunkin’ Donuts announced that its K-Cup pods will be sold online.

Remodeling restaurants

MoneyWatch gives Wendy’s extra credit on this front:

Wendy’s is in the middle of a massive remodel of its restaurants, dumping the tired-looking brick facade for a new look that includes soaring glass windows, dark gray trim and a distinctive red “blade” featuring its logo.

The new look has aesthetic appeal, but the motivation behind it is profit-driven. A remodeled store can see sales uptick of as much as 30 percent, The Columbus Dispatch reports.

What’s your favorite fast-food restaurant and why? Let us know in a comment below or on our Facebook page.

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

Read Next
5 Tax Breaks That Retirees Often Overlook
5 Tax Breaks That Retirees Often Overlook

Did you realize all these tax credits and deductions exist — or that they apply to retirees?

7 Big Purchases You Should Never Make
7 Big Purchases You Should Never Make

Sometimes a big-ticket purchase is nothing more than a big waste of money.

8 Award-Winning Products That Impressed 40,000 Shoppers
8 Award-Winning Products That Impressed 40,000 Shoppers

The Product of the Year awards help shoppers find the best pet products, personal care items and everything in between.

8 Secrets of an Expert Thrift Store Shopper
8 Secrets of an Expert Thrift Store Shopper

Here’s how a veteran thrift shopper scores the best deals — and turns a profit from them.

How to Achieve Your Financial Goals in 2020
How to Achieve Your Financial Goals in 2020

New year, new you. Get your finances on track with the help of these tools for investing, saving, budgeting and earning.

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Most Popular
7 Kirkland Signature Items to Avoid at Costco
7 Kirkland Signature Items to Avoid at Costco

Even if it seems you save a bundle buying Costco’s Kirkland Signature brand products, they may not be the bargain they appear to be.

Am I Eligible for My Mother’s Social Security Benefit?
Am I Eligible for My Mother’s Social Security Benefit?

Can an adult daughter tap into her late mother’s benefit?

9 Things You’ll Never See at Costco Again
9 Things You’ll Never See at Costco Again

The warehouse store offers an enormous selection, but these products aren’t coming back.

3 Ways to Get Microsoft Office for Free
3 Ways to Get Microsoft Office for Free

With a little ingenuity, you can cut Office costs to zero.

This Surprise Factor Can Raise Your Risk of Dementia
This Surprise Factor Can Raise Your Risk of Dementia

Nearly half of U.S. residents may face this threat.

Organize Your Home With These 10 Thrift Store Finds
Organize Your Home With These 10 Thrift Store Finds

Resolve to be clutter-free in 2021 with these secondhand purchases.

This Gas Station Scam Is Victimizing More Drivers
This Gas Station Scam Is Victimizing More Drivers

For the second straight year, a growing number of Americans believe they’ve fallen prey to this scam.

11 Laws You Could Be Breaking Without Knowing It
11 Laws You Could Be Breaking Without Knowing It

Seriously? Fibbing about the weather is a crime? This and other little-known legal traps await the unwary.

11 Generic Products You Should Buy at Costco
11 Generic Products You Should Buy at Costco

Not all generics are worthwhile, but these are among the best from Costco’s Kirkland Signature brand.

These Are the 3 Best Used Cars You Can Buy
These Are the 3 Best Used Cars You Can Buy

These vehicles boast reliability, safety and long-lasting value.

13 Things Seniors Can Get for Free — or Almost Free
13 Things Seniors Can Get for Free — or Almost Free

There are many ways to get cheap or free services and goods after reaching a certain age.

6 Legal Documents Retirees Need — but Don’t Have
6 Legal Documents Retirees Need — but Don’t Have

Few retirees have all of these documents that are crucial to their golden years — especially during a pandemic.

8 Tips for Retiring Comfortably on Social Security Alone
8 Tips for Retiring Comfortably on Social Security Alone

It’s never too early to start learning how to live well while living on less.

Internet Providers Can’t Charge You for This Anymore
Internet Providers Can’t Charge You for This Anymore

Starting this month, your ISP no longer can bill you for this fee.

15 Painless Ways You Can Cut Costs in 2021
15 Painless Ways You Can Cut Costs in 2021

Follow these tips to save, so you’ll have money for things that really matter.

9 Small Expenses That Are Bleeding Your Budget Dry
9 Small Expenses That Are Bleeding Your Budget Dry

Keep more of future paychecks by eliminating these budget-busting unnecessary expenses.

The 4 Best Things to Buy in January — and 4 to Avoid
The 4 Best Things to Buy in January — and 4 to Avoid

As a new year dawns, deals abound for some types of products. In other cases, it pays to wait.

11 Huge Retirement Costs That Are Often Overlooked
11 Huge Retirement Costs That Are Often Overlooked

Does your retirement budget account for all of these costs?

7 Bank Accounts With Extra Perks for Seniors
7 Bank Accounts With Extra Perks for Seniors

These accounts offer exclusive discounts and other perks — including interest — to older customers.

View More Articles

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Add a Comment

Our Policy: We welcome relevant and respectful comments in order to foster healthy and informative discussions. All other comments may be removed. Comments with links are automatically held for moderation.