Here’s What the Typical Costco Shopper Looks Like

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Shoppers in line at Costco

People from all walks of life, including the rich and famous, shop at Costco.

And that’s not surprising since the wholesale club is enormously popular — by one estimate, a third of American shoppers spend at least a little money there.

But you might be surprised by the portrait of the “typical” Costco shopper painted by analytics firm Numerator.

According to Business Insider, which first reported the data, the typical Costco shopper:

  • Is an Asian-American woman
  • Is in the 35-44 age range
  • Earns more than $125,000 per year
  • Is married
  • Is college-educated
  • Lives in the Pacific Northwest

The typical shopper also spends about as much at Costco as she does at Amazon and visits roughly every other weekend, Insider says. That amounts to about $3,000 spent at Costco per year, mostly in the categories of groceries and personal care.

According to Costco’s own statistics, as of February 2023 there are 123 million Costco cardholders. But it’s possible to shop at Costco even without being one.

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