What Does the Typical Costco Shopper Look Like? You Might Be Surprised

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Shoppers in line at Costco
ARTYOORAN / Shutterstock.com

People from all walks of life, including the rich and famous, shop at Costco.

And that’s not surprising, since the wholesale club is enormously popular. But Asian American shoppers are more likely to shop at Costco than other consumers, according to a report from analytics firm Numerator.

According to an NBC recap of the study, Asian Americans make up 10% of all Costco shoppers despite being just 7% of the U.S. population.

In fact, compared with the average American consumer, Costco shoppers are 81% more likely to be of Asian descent.

Still, it’s not Asian Americans who comprise the largest share of Costco shoppers. According to a Business Insider report:

“Like most companies in Numerator’s panel, Costco’s typical shopper is a 69-year-old white woman earning $60,000, which Numerator says is due to them more often being the primary shoppers in their families.”

Numerator found that during the past year, nearly half of U.S. households — 45% — shopped at Costco at least once. Of those who visited at least once, 87% made repeat visits.

The typical Costco shopper spends about $100 per trip to the warehouse club and spent a total of about $3,020 there over the course of 2023.

According to Costco’s own statistics, there are about 130 million Costco cardholders. But it’s possible to shop at Costco even without being one.

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