How Bed Bath & Beyond Is Taking on Amazon

If you love great bargains, Bed Bath & Beyond is promising to set your frugal heart aflutter.

The retailer has rolled out a new product line — Simply Essential — that includes 1,200 items at value prices.

Bed Bath & Beyond says the products will be available in five categories:

• Bed
• Bath
• Kitchen and dining
• Storage
• Organization

The products are being pitched at customers who “are seeking value-based options at everyday low prices,” the retailer says

According to a Bed Bath & Beyond press release:

“All products within the Simply Essential line are priced with value in mind, starting at $1 for kitchen basics, such as ladles and serving spoons and $5 for pillows. In fact, the entire line is priced under $200, with many products under $50.”

CNN Business reports that the move by Bed Bath & Beyond is intended to help the retailer “compete for bargain hunters who’ve been finding cheaper stuff on Amazon and at Target.”

Bed Bath & Beyond also hopes to boost its private-label business, which is more profitable for the retailer than selling products from third-party brands, CNN reports.

In fact, the retailer notes that Simply Essential is the third of at least eight store brands that will launch by the end of February 2022.

Other recently launched brands owned by Bed Bath & Beyond include Nestwell, a bed and bath collection boasting “everyday comfort,” and Haven, described as a collection of “spa-inspired essentials.”

You can learn more about the newest product line by checking out the Bed Bath & Beyond Simply Essential webpage.

For additional shopping tips, check out “7 Things I Always Buy at Bed Bath & Beyond.”