How Bed Bath & Beyond Is Taking on Amazon

Advertising Disclosure: When you buy something by clicking links on our site, we may earn a small commission, but it never affects the products or services we recommend.

City of Angels /

If you love great bargains, Bed Bath & Beyond is promising to set your frugal heart aflutter.

The retailer has rolled out a new product line — Simply Essential — that includes 1,200 items at value prices.

Bed Bath & Beyond says the products will be available in five categories:

  • Bed
  • Bath
  • Kitchen and dining
  • Storage
  • Organization

The products are being pitched at customers who “are seeking value-based options at everyday low prices,” the retailer says

According to a Bed Bath & Beyond press release:

“All products within the Simply Essential line are priced with value in mind, starting at $1 for kitchen basics, such as ladles and serving spoons and $5 for pillows. In fact, the entire line is priced under $200, with many products under $50.”

CNN Business reports that the move by Bed Bath & Beyond is intended to help the retailer “compete for bargain hunters who’ve been finding cheaper stuff on Amazon and at Target.”

Bed Bath & Beyond also hopes to boost its private-label business, which is more profitable for the retailer than selling products from third-party brands, CNN reports.

In fact, the retailer notes that Simply Essential is the third of at least eight store brands that will launch by the end of February 2022.

Other recently launched brands owned by Bed Bath & Beyond include Nestwell, a bed and bath collection boasting “everyday comfort,” and Haven, described as a collection of “spa-inspired essentials.”

You can learn more about the newest product line by checking out the Bed Bath & Beyond Simply Essential webpage.

For additional shopping tips, check out “7 Things I Always Buy at Bed Bath & Beyond.”

Get smarter with your money!

Want the best money-news and tips to help you make more and spend less? Then sign up for the free Money Talks Newsletter to receive daily updates of personal finance news and advice, delivered straight to your inbox. Sign up for our free newsletter today.